§ 為前途我們抵押青春,為幸福我們抵押生命,人生就是不斷抵押的過程。
§ 鑽石不存在於高山與大海,如果你決心去挖掘,鑽石就在你的後院。
§ 我從不相信「失敗是成功之母」,我相信「信心是成功之父」。
這是改變世界的家書,
是世上最富有的億萬富翁,
傳授給後人的商業智慧與哲言。
洛克菲勒於1839年出生於紐約州,成長於貧困家庭,
他在1870年創立了標準石油(Standard Oil),
透過托拉斯與卓越的經營策略,控制了美國乃至全球的石油市場,
因此成為當時最富有的人,也是最具影響力的商業巨頭之一。
不僅如此,他還是一位慈祥、教子有方的父親。
他相信,能帶給孩子一生幸福的不是金錢,而是精神富足及良好習性,
人常說富不過三代,洛克菲勒家族,至今富過了七代。
本書收錄洛克菲勒寫給兒子的38封信,
凝聚了這位商業巨頭一生的經驗智慧。
◤石油大王的財運,都是自己一手策劃出來的
「人生就是不斷抵押的過程,為前途我們抵押青春,為幸福我們抵押生命。
因為如果你不敢逼近底線,你就輸了。」
標準石油如何變成世界最大托拉斯?洛克菲勒如何成為收購戰大贏家?
因為他明白,想永遠賺下去,就必須馴服這個行業。
於是,他組建股份公司,把行業外的投資者拉進來,
不從小公司下手,反而用超高價收購最大競爭對手,
三年內,洛克菲勒就成為主宰美國煉油業的唯一主人。
他說:「我不靠天賜的運氣活著,但透過好的計畫,可以左右運氣。」
◤失敗是成功之母?洛克菲勒不信這一套
洛克菲勒出身貧困,創業初期缺乏資金,引進新的投資者時,
合夥人竟要求將他的姓氏從公司名稱中抹去,因為他並非貴族;
洛克菲勒備感屈辱,但他不受情感左右、不刻意引發衝突:
「我在心裡已經與他開戰,我一遍一遍地叮囑自己:
超過他,你的強大是對他最好的羞辱,是打在他臉上最響的耳光。
忍耐是一種策略,忍人之所不能忍,方能為人所不能為。」
現在,洛克菲勒已經不只是個名字,而是財富的象徵──
一個龐大商業帝國的象徵!
◤他的教養觀:我不會用財富埋葬我心愛的孩子
「約翰,機會永遠都會不平等,但結果卻可能平等……
歷史上也充斥著富家子弟擁有所有優勢,卻走向失敗的事例。」
洛克菲勒在孩子小的時候,就刻意不讓他們知道父親是富人,
因為他知道,想傷害一個人,最快捷的途徑就是給他錢,
它可以讓人腐化墮落、飛揚跋扈、不可一世,失去最美好的快樂。
他相信,即使起點可能影響結果,仍不會決定結果。
這是世上第一位億萬富翁,與他富過七代的財富奧祕。
本書特色
1. 特別企劃【這些信告訴我的事……】,陳其正(醜爸)、洪瀞、鴕鳥胃,從教養、自我成長、理財領域切入分享,讀者收穫更多!
2. 首本按時序整理的洛克菲勒信札!
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Description
洛克菲勒寫給兒子的38封信:世上第一位億萬富翁,與他富過七代的財富奧祕: D : 1839 1870Standard Oil 38 1. 2. DJohn D. Rockefeller 18391920 1870Standard Oil
作者: 約翰.D.洛克菲勒 | 譯者: 知書
作者
約翰.D.洛克菲勒(John D. Rockefeller)
美國史上最富有的企業家之一,也是慈善家和慈善基金創辦人。他在1839年出生於紐約州,成長於貧困家庭,後來成為19世紀末至20世紀初最具影響力的商業巨頭之一。
洛克菲勒以石油業的巨大成功而聞名,他在1870年創立了標準石油(Standard Oil),並透過垂直整合和卓越的經營策略控制了美國乃至全球的石油市場。他因此積累了巨大的財富,成為當時最富有的人之一。
洛克菲勒不僅在商業上有重大成就,也非常重視慈善事業。晚年他捐出大部分財富成立洛克菲勒基金會,支持教育、醫學研究和公共事業,對於全球的社會發展和公共福祉產生了深遠的影響。
他的生活和事業成就,展示了商業成功與社會責任的結合,對於美國經濟發展和慈善事業推動,有著重要的歷史意義。
約翰.D.洛克菲勒(John D. Rockefeller)
美國史上最富有的企業家之一,也是慈善家和慈善基金創辦人。他在1839年出生於紐約州,成長於貧困家庭,後來成為19世紀末至20世紀初最具影響力的商業巨頭之一。
洛克菲勒以石油業的巨大成功而聞名,他在1870年創立了標準石油(Standard Oil),並透過垂直整合和卓越的經營策略控制了美國乃至全球的石油市場。他因此積累了巨大的財富,成為當時最富有的人之一。
洛克菲勒不僅在商業上有重大成就,也非常重視慈善事業。晚年他捐出大部分財富成立洛克菲勒基金會,支持教育、醫學研究和公共事業,對於全球的社會發展和公共福祉產生了深遠的影響。
他的生活和事業成就,展示了商業成功與社會責任的結合,對於美國經濟發展和慈善事業推動,有著重要的歷史意義。
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★★★★★ 5
Superior construction & reasonable cost!
Color: Black, Size: 8x12
I had one old picture that was this odd size. I didn't want to spend a fortune, and this fit the price. When it came I was so impressed with the quality. Not glass, but I love the ease of construction with swinging tabs that held the back on instead of those cheap flat pegs you can't get back in the holes.. Excellant, superior. I love it! I hope it comes in more normal sizes as well, like 8x10, 11x14, 16x20 even!
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Reviewed in the United States on May 15, 2026
★★★★★ 5
Excellent solution at a great price point!!
Color: Black, Size: 5.5x8.5, Color: Black, Size: 5.5x8.5
Just received, opened package, and this is exactly what was needed. It fits certificates, documents perfectly. Needed the 8.5x5.5 size to fit a certificate and in prior years I had to to modify the document to fit a 5x7 frame (had no idea there was the perfect size available) and it was very low cost and very well made! The black frame has a soft texture which I love, and the Plexiglas material is rigid and not easily broken. It has numerous hanging or standing options.
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Reviewed in the United States on May 30, 2026
★★★★★ 4
Beautiful Non-Glass Frame
Color: Bronze, Size: 12x16
Love this frame!! I'm so in love with the new type of frame backing this one had! I hate those frames that have those tiny thin metal tabs that stick out where you have to bend up/down to remove backing but not this one! It has these really easy to use metal springs that you push down & turn & it easy pops out! Wish frames all came w actual glass! I thought this one had glass but was wrong, it has the thin plexiglass type covering where you remove the clear stickers from front/back. It will work but because I have it used in a bathroom, I will need to get a glass replacement eventually. Love the gold color, it's a really pretty gold, not overly yellow. Overall, I think its a nice frame & such a great value.
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Reviewed in the United States on March 17, 2026
★★★★★ 5
Gorgeous Distressed Bronze Frame, Easy to Hang
Color: Bronze, Size: 18x24, Color: Bronze, Size: 18x24
This bronze frame looks really, really good—honestly, it passes for real bronze at a glance. It has a nice distressed finish that gives it some character without overdoing it.
It’s also surprisingly lightweight, which makes it much easier to hang on the wall. The overall build feels solid, and I don’t see any issues with it coming apart or feeling cheap.
I especially like the back—everything is well thought out, from the sawtooth hangers to the tabs that make it easy to open and insert your print.
I didn’t have my print yet to put in it, or I would’ve included a photo of it fully set up, but I added some pictures to show the detail and the back hardware.
Great-looking frame, well made, and easy to work with. Definitely happy with it.
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Reviewed in the United States on April 1, 2026
★★★★★ 5
Overall, they’re a great way to display memories and decorate any space
Color: Black, Size: 11x17
Love these frames, They are really good quality and feel sturdy, not cheap at all. They were very easy to set up and insert my pictures, which I really appreciate. The size is perfect for posters or photos, and they make everything look much more professional and elegant on the wall. I also like how they fit well with any home decor style
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Reviewed in the United States on April 21, 2026