SKU: 79955907994

The Zigzag Principle: The Goal Setting Strategy That Will Revolutionize Your Business and Your Life

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The Zigzag Principle: The Goal Setting Strategy That Will Revolutionize Your Business and Your LifeZigzag Your Way to Success Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Or driven in your car to the other side of town as the crow flies? Of course not Because you instinctively know that, just as a river has to wend its way around obstacles, the best route is never actually a straight line In The Zigzag Principle, Rich Christiansen applies a

Zigzag Your Way to Success

Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Or driven in your car to the other side of town--as the crow flies? Of course not Because you instinctively know that, just as a river has to wend its way around obstacles, the best route is never actually a straight line

In The Zigzag Principle, Rich Christiansen applies a foundational law of nature to business management, entrepreneurship, goal-setting, and life in general as he explores why zigzagging toward our intended outcomes is more effective than trying to bulldoze our way through whatever stands between us and our objectives.

Christiansen helps you get started, make your way over the big hill to initial profitability, and minimize risks along the way. A s the head of well-established corporations and as the brains behind numerous start-ups, Christiansen has been through it all, and he's charted all the zigs and zags you'll encounter. In The Zigzag Principle, he documents everything he has learned, including how to:

  • Identify your destination
  • Create a defined set of values to help you as your business finds its way
  • Add resources and hire the right people, as you turn the cash you have into fuel for more
  • Replicate your successes to bring your product to the masses
  • Protect your resources, your family, and your sanity

The simplicity of a straight line can be seductive. But it's not a realistic way to go about achieving your goals, because you will always come upon unexpected obstacles in the road. Zigzagging requires you to be nimble and flexible, to "bootstrap," and to be able to take advantage of multiple opportunities. What it delivers is success--in business and in life--far beyond your initial plans and dreams.

Use The Zigzag Principle to assess your resources, use them to their fullest, and keep yourself and your team motivated--all while living a life of balance.

Praise for The Zigzag Principle

"Rock-solid principles so simple that you will read this book wondering how you could have missed seeing truths that are so obvious."
--Stephen R. Covey, bestselling author of The 7 Habits of Highly Effective People

"Our economy will be saved and grow again through the industry of focused entrepreneurs who will hire thousands of employees to meet the needs of customers. This thoughtful and inspired book will guide creative and energized business men and women to accomplish their loftiest dreams and restore America's prosperity once again."
--Alan E. Hall, entrepreneur, angel investor, venture capitalist, cofounder of Mercato Partners

"The Zigzag Principle is the new way of doing business. It will increase your chances of success by 90 percent and eliminate so much of the stress that business owners face."
--Garrett Gunderson, New York Times bestselling author of Killing Sacred Cows

"The Zigzag Principle has revolutionized the way I run my business. It works, it measures, it performs. Every business should know and implement this principle "
--Curtis Blair, cofounder and general manager, Froghair

"Rich Christiansen is one of the most insightful, practical, and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong."
--Roy H. Williams, author of the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy

"I don't believe entrepreneurship is something you can truly learn from a book. Everyone has to make their own mistakes. Nevertheless, if you've already made some mistakes then you'll find The Zig Zag Principle to be a no b.s. guide to starting, nurturing and succeeding at entrepreneurship."
--Jeffrey Eisenberg, author of the New York Times and Wall Street Journal marketing bestsellers Call to Action and Waiting For Your Cat To Bark?

"Entrepreneurs, you need not fear failure anymore With The Zigzag Principle in hand, you will have all the tools you need to increase your probability of success the instant you apply the concepts in this book."
--Rick Sapio, founder and CEO of Mutual Capital Alliance, Inc, Dallas, Texas

"The Zigzag Principle isn't feel-good fluff--it is a logical and practical formula that you can put your hands on, and it will increase the rate of success of any business you apply it to."
--Moe Abdou, Principal and founder, 33 Voices

"The Zigzag Principle is more powerful than the 'release and iterate' mentality which is so prevalent today. I have adjusted my planning to incorporate this principle in our product launches. Properly executed, The Zigzag Principl will keep folks like me out of financial hot water."
--David McInnis, founder of PRWeb.com and founder and CEO of Cranberry LLC, Venture Partners

"Most entrepreneurs find it complicated and difficult to build their businesses. Rich has done a masterful job with The Zigzag Principle to make complex things simple and the difficult easy--and it works It will help you get where you want to be with more confidence and certainty."
--Murray Smith, New York Times bestselling coauthor of The Answer and CEO of MainStreetMentor.com

"Whether you are a parent, an entrepreneur, a factory worker, or a middle manger, The Zigzag Principle will provide you with a framework and a formula that will empower you to make changes in your world you had never felt were possible."
--Joseph Grenny, New York Times bestselling coauthor of Influencer: The Power to Change Anything

"The Zigzag Principle delivers the epiphany of the decade for business owne

Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 10/04/2011
ISBN: 9780071774581
Pages: 198
Weight: 1.10lbs
Size: 9.10h x 6.20w x 0.90d

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4.3 ★★★★★
Based on 14 reviews
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Product Reviews
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Verified Purchase
william
Carnegie, US
★★★★★ 3
Really, really tough, but be careful!
Size: Large, Style: Dog Chew Toys
I purchased these last year 2024, Christmas for my three hardcore chewers. I gave them all 5 so they could sort who gets what, you know how multiple dogs are, lol... They held up great, really tough material. I got the 5 pack. One of them, my youngest dog, (7y.o.) had been carrying one of the toys around pretty much all day, stopping to chew on it periodically, then carrying it around following me, you know, dog work.... He's always carrying something around like a paper towel roll or toy or just something all day, he's a bisy guy, so I didnt notice. He had one of these chewy toys stuck behind his bottom big teeth and another part of his lower jaw pallet teeth, sticking out both sides of his face and it looked like a normal thing he does!!! He finally comes up to me and started booping my knee, so I grabbed the toy thinkin play time. His whole head moved with it!! Can you imagine how bad that might have been hurting?!? That Scared the living daylights out of me !! because it was stuck so hard and I was afraid of breaking his jaw when I had to twist it forward to get it loose from his bottom jaw teeth. A backwards twist to get it loose, or a straight pull, would catch in the natural backwards curve of those big bottom teeth and its such hard material it could have really hurt him! Poor guy had been like that for at least 2 hours because it didn't look any different than him carrying around his normal random object. This won't happen to everyone, obviously, different sized dogs and such. But hes a pretty average dog. 70ish pounds, cute, and a very good boy, but he's not small and not big. So thats why the warning. ALWAYS MONITOR YOUR DOGS WHEN PLAYING WITH ANY NEW TOYS OR EVEN OLDER TOYS YOU AREN'T SURE OF!!! I'm only giving 3 stars because the material may be "too" hard. A little more flex in the material may have prevented the toy from getting stuck quite so hard. Other than that 1 heart stopping moment, they did well and the other toys are still popping up periodically when found show how tough they are... The've lasted almost a year. The others haven't had, nor look like they could have a problem. But I'm now just watching more when those toys do pop back up. Can you imagine something stuck in your face and can't comunicate something is wrong?? For your person to use thier thumbs to save you?? If that had happened and I was at work or something? Just scary... Not a bad review for the product or company, they are tough. Just a warning to be careful and mind your fur baby. Sorry I didn't include a picture, my fur baby needed me and pics weren't even on my mind at the time. And it was disposed of quickly as one would assume. Just look out for your babies.
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Reviewed in the United States on December 4, 2025
K
Verified Purchase
kelly
San Leandro, US
★★★★★ 5
Best dog toy EVER
Size: Large, Style: Dog Chew Toys
I can’t say this enough! I have three large Tri Color American Bully’s and boy do they love to chew. I tried everything. Then I found these and man do they love them. I have bought two packages over two years and they are still all over the yard. I highly recommend this product you will not regret it.
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Reviewed in the United States on March 20, 2026
B
Brande B
Houston, US
★★★★★ 5
🦆 The Perfect Compromise for Squeaker-Shy Pups: Non-Stop Entertainment and Zero Mess!
If you have a dog that loves to play but turns into an anxious ball of nerves the second a toy lets out a loud, high-pitched squeak, finding the right interactive toy can be a real challenge. I ordered the PawBang Interactive Crinkle Duck for exactly this reason, and it has been an absolute triumph! It provides all the sensory stimulation and fun of a traditional plush toy without any of the noise anxiety. It is a beautifully designed, thoughtfully constructed pet toy that my dog absolutely adores. There is a squeeker in the head but the entire body is crinkly so he loves it. Why This Crinkle Duck is an Absolute Game-Changer: Perfect for Dogs Afraid of Squeakers: Many interactive dog toys rely entirely on loud, piercing squeakers to grab a pet's attention, which can unfortunately terrify sensitive or rescue dogs. This duck features a fantastic, satisfying crinkle paper material inside its body instead. It creates a gentle, crunchy, paper-like sound whenever your dog bites or steps on it, mimicking the rustling of prey and keeping them completely engaged and excited without triggering any fear or anxiety. Safe and Mess-Free No-Stuffing Design: If you have a dog that loves to dissect their toys, you know the nightmare of coming home to a living room covered in white polyester fluff. Because this plush toy is completely stuffing-free, there is absolutely zero mess to clean up if your dog is a chewer. More importantly, it eliminates the dangerous choking hazard of ingested stuffing, making it a much safer choice for unsupervised play. Tear-Resistant and Durable Build: Don't let the soft, plush exterior fool you—this duck is built to last. Measuring a generous 14" x 8", it features a rugged, tear-resistant lining and reinforced stitching that holds up beautifully to enthusiastic shaking, tugging, and carrying. It gives you the comforting texture of a plush toy combined with the longevity of a heavy-duty chew toy. Great Shape for Interactive Play: The flat, wide design makes it incredibly easy for dogs of all sizes to grab, carry around, and track. It is the perfect shape for a fun game of indoor fetch or a gentle game of tug-of-war, and when playtime is over, it doubles as a wonderfully soft, comforting chin rest for nap time. The PawBang Crinkle Duck is an exceptional product that fills a huge need for sensitive pets. It is tough, mess-free, and delivers a wonderful tactile experience that keeps dogs entertained for hours. If you want to give your pup a fun, interactive toy but need to skip the stressful squeaks, this is the absolute perfect solution. 5 out of 5 stars!
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Reviewed in the United States on June 11, 2026
K
KateAmazon Customer
Bozeman, US
★★★★★ 5
Big Colorful and My Dogs Love it!
My dogs love their new toy! The little one doesn't care for the crinkle part but loves the squeaky head. She's the oldest, so the big one always defers to her and plays with the crinkle body. I'm blessed that they'll play with it together! LOL! My goldendoodle LOVES to chew and tear at squeaky toys until she gets them open and gets to the source of the noise. Needless to say, stuffed toys ended up all over the house and yard in a mess that I had to clean up and more importantly keep the squeaker away from her so she didn't eat or swallow it! I have found a couple of 'tough stuffingless' toys for her but it's hard to do. I saw this and decided to give it a try and glad I did! She's had it a couple of weeks now and there's not even a loose seam anywhere! Time will tell how long it lasts, but for now, we're both happy with it! As you can see in the picture, this is a large dog toy, but even small dogs will love playing with it. There is no stuffing in the body but instead has the crinkle paper throughout. The only squeaker is in the head. It feels like there might be a little stuffing in the head, but I can't verify that. I can verify that the head has been chewed on for a couple of weeks now and shows no sign of wear, which is awesome! It shipped in a plastic bag inside of a small box, so it arrived undamaged and ready to play with. If you have an aggressive chewer, I recommend giving this a try. It's a great value, a much better price than most of the other 'tough' toys especially at this size!
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Reviewed in the United States on June 9, 2026
A
Amazon Customer
Port Orchard, US
★★★★★ 4
Cute but bigger than expected since title says good for "small dogs."
The listing says this toy is good for small dogs, and I was comparing it with other small dog toys, so I missed that it is 14 inches long. It is definitely too big for my puppy right now, but it is super cute and seems well made, so hopefully he can use it more as he grows. The material is very soft, and the crinkle body makes a nice playful sound. The squeaker in the head works well too. Since it is a little large for my puppy, it almost works better as a rope-style toy for tug of war right now. I appreciate it's stuffing free so it wont make a big mess if it breaks open or give him stuff to eat. Overall, this is a cute, soft, good-quality toy, but I would pay close attention to the size if buying for a small puppy.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 7, 2026

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