SKU: 71994817425

Brand Is Destiny: The Ultimate Bottom Line

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Description

Brand Is Destiny: The Ultimate Bottom LineWritten for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction and is, therefore, its destiny and ultimate bottom line. CEOs and entrepreneurs will learn why: Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kill its brand Unions impede the success of value based healthcare Political correctness is

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs will learn why:

  • Sears went from leader to loser
  • IBM's revenues shrank 19 quarters in a row
  • Apple's new spaceship HQ will kill its brand
  • Unions impede the success of value-based healthcare
  • Political correctness is a brand-killer
  • Beauty is not in the eye of the beholder
  • Trump almost lost the election
  • Super Bowl advertising is a total waste of money
  • Millennials are bad for business.

Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.



Binding Type: Paperback
Publisher: MHR Enterprises
Published: 02/07/2017
ISBN: 9780974501741
Pages: 198
Weight: 0.60lbs
Size: 9.02h x 5.98w x 0.42d
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SKU: 71994817425

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Linda
Louisville, US
★★★★★ 3
Detachable head???
I loved using this nose hair trimmer for a number of months......until I removed the detachable head. I cannot get the detachable head back onto the groomer... Any advice???
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Reviewed in the United States on March 3, 2025
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SJL
Lowell, US
★★★★★ 5
Perfect !
Works great! No more batteries. I ordered a green one for my husband.
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Reviewed in the United States on March 9, 2025
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Jessica Shelton
Draper, US
★★★★★ 5
Love it
Great! Works well
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Reviewed in the United States on April 5, 2025
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Leslie Smith
Phoenix, US
★★★★★ 5
Easy to use
Works great!!!!
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Reviewed in the United States on February 3, 2025
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SANIA
Alexandria, US
★★★★★ 5
Great Everyday Cleanser
One of the best affordable cleansers i’ve ever bought— as someone who’s struggled with hormonal acne for 5 years. Being into skincare for this long, it was hard to find cleansers that were clarifying and effective. Not only have I repurchased this item 4x already, but my family loves it as well. The ingredients are great and the price is amazing for the size. It leaves a good finish on my skin, helping myself feel more clean. The gel consistency is great as someone who’s struggled with both oily and dry skin— it’s been a perfect medium in times of accutane (where my skin was extremely dry) and when oily skin. This doesn’t dry out the skin at all, making it a good option. No significant smell or fragrance— overall the perfect option if you’re looking for a median cleanser.
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Reviewed in the United States on June 27, 2025

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