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Description
Redesigning LogosRedesigning Logos is an essential guide for businesses looking to evolve their brand. This brand new hardback book, authored by Wang Shaoqiang and published by Promo Press Hoaki, dives into the critical process of logo redesign. With dimensions of 210 x 285 mm and 240 pages of insightful content, it offers a comprehensive look at why companies may need to update their logos. Whether your logo feels outdated, needs to adapt to the digital landscape, or
Redesigning Logos is an essential guide for businesses looking to evolve their brand. This brand new hardback book, authored by Wang Shaoqiang and published by Promo Press / Hoaki, dives into the critical process of logo redesign. With dimensions of 210 x 285 mm and 240 pages of insightful content, it offers a comprehensive look at why companies may need to update their logos. Whether your logo feels outdated, needs to adapt to the digital landscape, or reflects a company's diversification, this book provides an in-depth analysis and expert tips for making the right changes without sacrificing brand identity. Readers will discover inspiring examples of successful logo redesigns and learn from the experiences of renowned designers. Don't miss the opportunity to elevate your visual branding strategy and keep your company's image fresh and relevant in a competitive market. Improving your logo can lead to increased recognition and customer loyalty. Make your brand stand out today! This book is currently in stock, and we are pleased to offer combined shipping options to enhance your shopping experience. As we are a NZ-owned business based in Auckland, you can shop confidently knowing there are no unexpected import charges or customs duties involved with this purchase.CONDITION: Brand New
Dimensions: 210 x 285 mm
Pages: 240
Bind: hardback
Author: Wang Shaoqiang Publisher: Promo Press / Hoaki
Publication Date: 07-01-2021
At some point in the life of a company comes a time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated, or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect that change. When that time comes, it is important to take into account several factors so as not to lose the essence of the brand, ensuring the public continues to recognize it. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at their particular solution
We are happy to combine shipping. Smartfox is a NZ owned business located in Auckland. This product is in stock in NZ which means no unexpected import charges, custom duty or tax.
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4.7 ★★★★★
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Product Reviews
★★★★★ 5
Comfortable and easy to move around
This chair is really comfortable. The seat cushion is soft but supportive, and the mesh back keeps my back cool during long workdays. The lumbar support helps a lot with my posture. What I especially like is how smoothly the casters roll — glides effortlessly on my floor, no noise at all. Assembly was quick, around 10 minutes. The flip-up armrests also help save space when pushing the chair under my desk. Great value for the price. Highly recommend for anyone needing a solid, comfortable home office chair.
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Reviewed in the United States on June 7, 2026
★★★★★ 4
Great chair at a good price
It's a great chair, comfortable and reasonably priced for an ergonomic office chair. I usually don't write reviews, but I also understand how purchasing an office chair can feel overwhelming with so many choices.
I needed to replace the chair I'd purchased in 2020. At the time I'd not spent a lot of money, not sure if working remotely would be temporary or permanent. It lasted about as long as one might expect. I did quite a bit of research choosing a replacement. I'm always hesitant to purchase furniture without trying it out in person.
This chair is worth the price, not on the higher end of what's available but definitely not cheap. I've had it for about three weeks and so far, it's perfect for the 8-10 hours I spend in it during the week.
It arrived early, a great bonus. Assembly was quick, with easy-to-follow directions and all the tools and parts needed. (including some spare screws). I agree with others who mentioned that a spare set of hands would have helped, but I had no issue doing it myself.
It's a sturdy chair with good lumbar support. The adjustability of that feature can accommodate different heights. (I'm around 5'4") Changing seat height or whether the back tilts or remains stationary are all easy to accomplish. The one minor caveat is the seat is leather, so in warm weather and shorts season, it's not ideal. I solved that by purchasing a cover (because of the way the chair fits together, I purchased one that covers both the seat and back because a seat cover by itself would not work). That has worked fine and I'm not sure whether I'll keep the cover on all year.
Overall, it's a great chair at a good price.
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Reviewed in the United States on September 4, 2022
★★★★★ 5
Great office chair highly recommended!
This office chair is easy to assemble and the instructions are clear to follow. I am very impressed with this office chair, the seat is extremely comfortable after I sat for a long time and I feel relaxed.
Also, the lumbar can be adjusted and has great back support. Great price for the quality. Highly recommend those who are looking for the office chair.
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Reviewed in the United States on April 5, 2026
★★★★★ 5
Comfortable and Great Value Office Chair
This office chair exceeded my expectations for the price. The assembly was quick and easy, and the chair feels sturdy once put together. The seat cushion is comfortable for extended use, while the mesh back helps keep airflow moving throughout the day.
I also like the adjustable lumbar support and flip-up armrests, which make it easy to customize and save space when not in use. It rolls smoothly, looks professional, and provides great comfort for working from home. Overall, an excellent value and a solid choice for a home office.
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Reviewed in the United States on June 12, 2026
★★★★★ 5
Very comfortable
Great chair, simple assembly that took ~20 minutes. Very smooth height adjustments, even has a rocking function. Very sturdy and the build quality seems good. Breathable fabric for the back and good quality leather for the seats.
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Reviewed in the United States on May 16, 2026