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Description
Optimum TypeDiscover the world of branding and design with this stunning book by Wang Shaoqiang. Featuring 240 pages of rich content, it unpacks the intricate relationship between typeface and brand identity. With dimensions of 210 x 285 mm, this visually captivating publication is perfect for graphic designers, branding experts, and creative enthusiasts alike. Delve into over one hundred custom type designs crafted by talented designers and agencies from diverse
Discover the world of branding and design with this stunning book by Wang Shaoqiang. Featuring 240 pages of rich content, it unpacks the intricate relationship between typeface and brand identity. With dimensions of 210 x 285 mm, this visually captivating publication is perfect for graphic designers, branding experts, and creative enthusiasts alike. Delve into over one hundred custom type designs crafted by talented designers and agencies from diverse cultural backgrounds. This essential guide not only highlights innovative design processes but also inspires readers to create optimum type that encapsulates specific brand philosophies. Learn to visualize complex ideas through typography and make your design stand out in today’s crowded marketplace. Whether you are a seasoned professional or a budding designer, this book will enhance your understanding and mastery of type design. Orders are shipped from within New Zealand, ensuring fast delivery without the worry of unexpected import charges, custom duties, or taxes. Our NZ owned business is devoted to providing a seamless shopping experience worldwide, with combined shipping options available for multiple purchases. Join us in exploring the art of design with this insightful resource today!CONDITION: Brand New
Dimensions: 210 x 285 mm
Pages: 240
Author: Wang Shaoqiang Publisher: Promo Press
Publication Date: 30-04-2020
When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers.
We are happy to combine shipping. Smartfox is a NZ owned business located in Auckland. This product is in stock in NZ which means no unexpected import charges, custom duty or tax.
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4.3 ★★★★★
Based on 22 reviews
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Product Reviews
★★★★★ 5
Works great!
Size: 7.5" x 8.7" x 1.4"
This is a great filter for allergies and a huge help during allergy season. It traps fine dust and pollen much better than the standard paper filters you get from the dealership, resulting in noticeably cleaner air inside the cabin. The construction feels very solid, and it fit perfectly right into the housing without any issues. If you are looking for true HEPA filtration in your vehicle, this is definitely worth the upgrade!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 13, 2026
★★★★★ 5
Saved over $60 and felt like a DIY hero!
Size: 7.5" x 8.7" x 1.4"
I bought the BOSCH 6092C HEPA Cabin Air Filter after a tire/service center quoted $76 to do the same job I did in no time. Instead, I watched a quick YouTube video, grabbed a screwdriver, and had it swapped out in under 5 minutes—no sweat, no special tools.
The filter itself is high quality, fits perfectly, and noticeably improved the air quality in my car. No weird smells, and the airflow feels cleaner and stronger. Honestly, it’s one of the easiest upgrades I’ve ever done.
If you’re even slightly handy (or just tired of paying for basic service), this is a no-brainer. Great product, easy install, and a satisfying win for anyone who likes saving money and doing things themselves.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 18, 2025
★★★★★ 5
Great aftermarket filter
Size: 7.5" x 8.7" x 1.4"
Performance will be TBD but after a test air does smell a bit cleaner. It Fits a 2018 Subaru Impreza just like the OEM does. Material is significantly better as well. The only thing that will cause confusion is the arrow designation many are used to. The OEM will state which way the filter is to be oriented (up), and this aftermarket version designates which way airflow goes which is usually in the direction of the blower or engine bay (down). Keep that in mind. Otherwise, it’s so easy and such a good peace of mind maintenance item everyone should do and NEVER pay the dealer.
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Reviewed in the United States on December 6, 2025
★★★★★ 4
Works ok, but not perfect. Manage expectations.
Size: 7.5" x 8.7" x 1.4"
My goal was to reduce or eliminate bad particulate odors coming in from outside while driving, as drive through areas with high particulate pollution. Sure, recirc mode exists, but then cars fill up with CO2 quickly, and high concentrations of CO2 makes you drowsy and have slow reaction times, etc. So I looked into better cabin air filters.
My Subaru has an easy-to-access cabin air filter. I learned how to properly change it via online videos, because the dealership wants over $50 just to change the filter, and it only takes a few minutes! The OEM filter I took out is not that good, and only meant for larger particulates, to protect the HVAC system. It reminded me of the cheaper (but not cheapest) furnace air handler filters.
Placing this new filter in and testing it, it does block more airflow, which is to be expected from a finer filter. My car's blower has 7 running speeds (plus off), and I needed to turn it up one notch higher to get about the same airflow, versus the previous filter.
The filter seems to work, somewhat. If behind a diesel truck, I still smell it. Same with cigarette smoke from a car in front. It doesn't block vape vapors at all, it seems. However, maybe I was expecting too much. The infographic for this filter clearly shows the size of particulate it can handle, which I appreciate very much. Diesel exhaust is a very fine particulate, smaller than this filter can filter. I also wonder if outside air is getting around the filter in the filter housing, since it just slides in, like a furnace air handler filter. It has a good fit though, in my car at least.
What I need is an even finer filter, but that would likely block a lot more airflow. There are various manufacturers of high-end cabin air filters, but I don't know if they match or exceed the quality of this one.
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Reviewed in the United States on January 10, 2025
★★★★★ 5
Good as OEM
Size: 7.5" x 8.7" x 1.4"
2024 Sub Crostrek, it fit great. I was so worried, that I need to get the OEM filter, but I went with this instead. Today as I installed the new filter, it looks as good or better than the original. I get that there's more to it than looks, but the quality of the look and feel appear to be matching that of the original, perhaps i might suggest it's even better.
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Reviewed in the United States on March 28, 2026
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