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Description
Losing EldoradoLosing Eldorado Searching for the Soul of America is a remarkable new book from Mark T Goddard that tells the true story of an epic road trip across the USA. It is July 4th, 2002, and two musical British brothers have just touched down in the United States. Mythologized in popular songs it is the birthplace of the blues, jazz, soul, and rock n roll. In search of their own version of El Dorado, instead of the promise of ubiquitous gold, the prize they
Losing Eldorado - Searching for the Soul of America is a remarkable new book from Mark T Goddard that tells the true story of an epic road trip across the USA.It is July 4th, 2002, and two musical British brothers have just touched down in the United States. Mythologized in popular songs it is the birthplace of the blues, jazz, soul, and rock ’n’ roll. In search of their own version of El Dorado, instead of the promise of ubiquitous gold, the prize they seek is great music.
The brothers have hatched a plan on how to achieve this, they are going to motor from New England to New Orleans, visiting the great music towns and venues that have shaped America.
There is one problem though, they need a car. It has to be a special vehicle, one that taps into the rich cultural heritage they seek.
Enter their saviour, ‘Rufus’, a used ’82 Cadillac Eldorado, the last in a long lineage, and the dream car of a generation. The brothers have very little money, know nothing about car mechanics, and have no fixed address in the USA.
Can they secure the car and where will the road lead them? For two months they live, breathe, sweat, and imbibe the complex cocktail of American musical heritage… Where will the soul of America be found? On the open road? At Al Green’s Gospel Church? At the gates of Graceland? Or in a Downtown Chicago nightclub?
Or is the El Dorado they seek lost already?
The book “represents a synthesis of musicology, sociology, urban development, entertainment industry commentary, philosophy, travelogue and a sensitive, and often a funny, portrait of two brothers coming of age, at the time of the analogue to digital transition, on the open roads of the U.S.A.”. The whole project can be viewed as a love letter to American popular culture, the automobile, and the spirit of rock ’n’ roll.
ISBN: 978-1-85457-111-3 Losing Eldorado is a Paperback with 372 pages and over 70 black-and-white photographs and there is 450 song playlist in the Appendix.
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4.7 ★★★★★
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Product Reviews
★★★★★ 4
Great watch
Color: Gray/Digital/Gray
Great everyday watch—lightweight, easy to read, and does everything I need without being complicated.
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Reviewed in the United States on April 7, 2026
★★★★★ 5
Very nice watch.
Color: Black/Digital/Black/Yellow
Very nice watch.
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Reviewed in the United States on May 3, 2026
★★★★★ 5
Great Multi-Function Watch
Color: Gray/Digital/Gray
I absolutely love my Timex Ironman watches. I have had many over a very long period of time.
Wonderful set of functions for the price.
Very affordable.
Easy to use. Lasts a long time. Very easy to read in standard lighting. I like the Indiglo when needed, but do not use it too often.
Absolutely love the ability to set a repeat timer to remind me to do something at a fixed interval, or to keep me on task for a fixed period of time.
Great to be able to set three independent alarms.
Potential to capture a huge number of splits with the stopwatch.
I purchased this watch to replace a similar model with a dead battery. I have replaced batteries in the past, but it is quicker and easier to buy a replacement watch. I am saving my old watches for that day in the future when the Ironman model may no longer be available. I expect this will be my watch of choice for the rest of my life.
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Reviewed in the United States on May 21, 2026
★★★★★ 5
Just fine if you have simple needs...
Color: Black/Digital/Black/Green
Exactly what I needed: a cheap, durable wrist watch. The only thing it was lacking were instructions, but about 5 minutes of messing with the buttons got it set up
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Reviewed in the United States on May 19, 2026
★★★★★ 5
Nice watch
Color: Black/Digital/Black/Green
Good watch
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Reviewed in the United States on April 30, 2026