Pay in installments of $17.65 with
,
and
Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Jul 19 - Jul 24
For Your Every Summer RSVP, with Code: SUMMER15
Description
China's Super ConsumersUnlock the secrets to success in the world's largest consumer market with 'China's Super Consumers.' This essential guide provides a deep dive into the phenomenal rise of Chinese consumerism, offering insights into the motivations, buying behaviors, and preferences of today's savvy Chinese shoppers. With over 240 pages of invaluable information, this book, published by John Wiley & Sons in 2014, is perfect for marketers, business owners, and anyone
Unlock the secrets to success in the world's largest consumer market with 'China's Super Consumers.' This essential guide provides a deep dive into the phenomenal rise of Chinese consumerism, offering insights into the motivations, buying behaviors, and preferences of today's savvy Chinese shoppers. With over 240 pages of invaluable information, this book, published by John Wiley & Sons in 2014, is perfect for marketers, business owners, and anyone interested in the dynamics of the Chinese marketplace.Written by industry experts Savio Chan and Michael Zakkour, 'China's Super Consumers' showcases real-world stories and case studies from both foreign and domestic brands that have achieved remarkable success in navigating the complexities of selling in China. Discover the strategies that work, the pitfalls to avoid, and how to effectively engage with these super consumers. Learn what products Chinese consumers are eager to buy, alongside their preferred shopping channels and why they make purchasing decisions.
This book not only serves as a practical guide but also as a comprehensive resource to help you understand the transformative impact of Chinese consumers on the global market. Enhance your business strategies and improve your marketing approach with actionable insights tailored to the unique characteristics of the Chinese consumer landscape.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118834749
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 240
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118834749
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 240
Description:
Chinese Consumers are Changing The World ? Understand Them
and Sell To Them
China has transformed itself from a feudal economy in the
19th century, to Mao and Communism in the
20th century, to the largest consumer market in the
world by the early 21st century. China's Super
Consumers explores the extraordinary birth of consumerism in
China and explains who these super consumers are. China's Super
Consumers offers an in-depth explanation of what's inside the
minds of Chinese consumers and explores what they buy, where they
buy, how they buy, and most importantly why they buy.
The book is filled with real-world stories of the foreign and
domestic companies, leading brands, and top executives who have
succeeded in selling to this burgeoning marketplace. This
remarkable book also takes you inside the boardrooms of the people
who understand Chinese consumers and have had success in the
Chinese market.
A hands-on resource for succeeding in the Chinese
marketplace
Filled with real-world stories of companies who have made an
impact in China
Discover what the Chinese consumer wants and how to deliver the
goods
Written by Savio Chan and Michael Zakkour, two leading experts
on the Chinese market
This book is an invaluable resource for anyone who wants a clear
understanding of how China's Super Consumers are changing the world
and how to sell to them.
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.2 ★★★★★
Based on 9 reviews
Sort
Product Reviews
★★★★★ 5
Llego a tiempo excelente
Estoy muy feliz x mi pedido , llego a tiempo
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 9, 2025
★★★★★ 5
Excellent
I will buy again this products!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 12, 2025
★★★★★ 4
They are literally not heavy
They are narrow for my face
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 6, 2025
★★★★★ 5
Tropical Fringe Fun for My Summer Outfits
Color: Natural, Color: Natural
I am absolutely obsessed with this straw purse because it feels like a vacation in my hand. The first thing I noticed is how the raffia fringe has this playful half moon shape that looks like a little lion mane but in a very high fashion way. My daughter even joked that it looks like a giant fancy taco which makes it such a fun and unique piece to carry around. It is incredibly lightweight which is a huge relief because I do not want to carry a heavy bag when the weather is hot. Even though it looks compact on my mannequin, it is surprisingly roomy inside and fits my phone and all my daily essentials without feeling stuffed. The magnetic closure is quite strong so I do not have to worry about my things falling out while I am walking around a summer party or a night out.
The neutral tan and cream colors in the fringe make it very easy to match with almost any outfit I own. I really appreciate the small metal brand patch on the front because it gives the bag a more polished and expensive look than a typical straw tote you might find at a souvenir shop. One thing to keep in mind is that the raffia is very textured so you should probably be careful with delicate silk fabrics so it does not snag. It feels very sturdy and well made for something that is woven from grass and I love how the fringe adds so much movement when I am moving around. This bag is definitely going to be my go to accessory for the rest of the season because it is both stylish and very practical for my needs.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 2, 2026
★★★★★ 5
👜 Effortless Spring-to-Summer Clutch That Feels One-of-a-Kind
Color: Natural
👜 Effortless Spring-to-Summer Clutch That Feels One-of-a-Kind
I’ve been a longtime fan of Sam Edelman, especially because they actually make stylish pieces that work for real life. So when I saw this clutch, I had a feeling it would be good… but I didn’t expect it to hit *this* level.
This bag is a vibe. The raffia texture and that half-moon fringe give it such a unique, standout look without trying too hard. It feels like the perfect piece to roll right into spring and carry straight through summer. Think beach days, dinners out, travel nights, all of it.
What I love most is that it doesn’t look like everything else out there. It feels original, like you found something special instead of just grabbing another basic clutch. It’s lightweight, easy to carry, and the magnetic closure keeps things simple and secure.
It also pairs effortlessly with different outfits. You can dress it up or keep it casual and it still works.
Now let’s be real, it’s a designer piece, so it’s not cheap. But for the style, quality, and uniqueness, I do think it delivers strong value for money.
Five stars from me. This one’s coming with me everywhere this season ☀️
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 12, 2026
recommand products
Clorox On The Go Bleach-Free Disinfecting Wipes, Fresh Scent, 9ct (24 Pack)
17.94
Sea-Dog Hand Rail Tee 316 Stainless Steel 90° - 7/8"
15.99
Peace Love Liberty Denim Hat
24.30
Old Spice Body Wash for Men Fiji with Palm Tree Scent 16 Floz (6 Pack)
50.98
Degree Clinical Protection Sport Strength Antiperspirant Deodorant 1.7oz (6 Pack)
78.98