Pay in installments of $33.00 with
,
and
Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Aug 12 - Aug 17
Promo Codes Available:
For Your Every Summer RSVP, with Code: SUMMER15
Description
Designing Brand IdentityCondition: BRAND NEW ISBN: 9781118980828 Year: 2017 Publisher: John Wiley & Sons Inc (US) Pages: 336 Description: Designing Brand Identity Design Business Whether you? re the project manager for your company? s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity
Condition: BRAND NEWISBN: 9781118980828
Year: 2017
Publisher: John Wiley & Sons Inc (US)
Pages: 336
Description:
Designing Brand Identity
Design/Business
Whether you?re the project manager for your company?s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
3 sections: brand fundamentals, process basics, and case studies.
Over 100 branding subjects, checklists, tools, and diagrams.
50 case studies that describe goals, process, strategy, solution, and results.
Over 700 illustrations of brand touchpoints.
More than 400 quotes from branding experts, CEOs, and design gurus.
Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders?global and local. It?s an essential reference for implementing an entire brand system.
Carlos Martinez Onaindia
Global Brand Studio Leader
Deloitte
Alina Wheeler explains better than anyone else what identity design is and how it functions. There?s a reason this is the 5th edition of this classic.
Paula Scher
Partner
Pentagram
Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it?s been my blueprint for using design to impact people, culture, and business.
Alex Center
Design Director
The Coca-Cola Company
Alina Wheeler?s book has helped so many people face the daunting challenge of defining their brand.
Andrew Ceccon
Execu
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.9 ★★★★★
Based on 28 reviews
Sort
Product Reviews
★★★★★ 3
Almost great! But falls a little short
Size: Large, Color: Wine Red
It’s a great looking pea coat, but the stuffing/insulating material appeared to be lacking. Granted price is nice so one can only expect so much. I was willing to overlook this and then I tried it on - the fit was great except for the sleeves. I wear 32-33 sleeves and these must be 35-36. They swallow up my hands. It’s bummer because the maroon/wine color is so nice. I’ll be returning unfortunately
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 10, 2024
★★★★★ 5
Great quality :-)
Size: X-Large, Color: Black, Size: X-Large, Color: Black
So I purchased a Nother pea coat from a box store that didn’t quite fit right and was not very flattering, so I returned it.
I’m 6 foot tall 210 pounds with very wide shoulders and long arms so I decided to get an extra large.
It’s slightly loose around the waist section, but I think that’s supposed to be that way considering you may wanna wear layers underneath.
I may possibly get it tailored a little bit tired her, but the chest and arms fit great and the length is perfect.
Great quality for the price and definitely a nice piece to the collection!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 1, 2023
★★★★★ 5
Great jacket!
Size: Medium, Color: Green
This jacket is super stylish, fits perfect, and is extremely warm. I gave this as a gift and the person loved it. It seems like a great value and looks like it will last a long time!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 25, 2025
★★★★★ 5
Excellent quality - great buy! Looks sharp!
Size: Large, Color: Gray, Size: Large, Color: Gray
Great quality - this is a medium weight coat. Perfect as a car coat but too thin for cold winter days if you had to be outside for long periods of time. The fit is just perfect. Purchased a size large for a man 5’6 175 lbs with a small belly so peacoat double breasted look - looks great! Lining is standard and the grey color is very appealing. This is soft feeling coat made to look like wool without the heavy rougher wool feel. Only issue is that the coat comes packaged in a small bag and so when you open it the coat it totally wrinkled. You can knock out the wrinkles in the dryer with a wrinkle release dryer sheet or use a garment steamer but honestly the dryer trick is the key.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 12, 2025
★★★★★ 4
Long enough sleeves for a tall guy
Size: Large, Color: Green
I’m 6’3” and skinny, and was very impressed to find the sleeves were long enough for me in a large! The overall fit of the coat is boxy or straight, while I would have preferred a slimmer cut, I’m just so happy that the sleeves fit!
The liner is nice, interior breast pockets on both sides are super convenient, and I love the green.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 15, 2026