SKU: 43697590217

Marketbusters

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Description

MarketbustersCondition: BRAND NEW ISBN: 9781591391234 Format: Cloth over boards Year: 2005 Publisher: Harvard Business Review Press Description: Robust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growthor don't. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and

Condition: BRAND NEW
ISBN: 9781591391234
Format: Cloth over boards
Year: 2005
Publisher: Harvard Business Review Press


Description:


Robust methods to identify new growth opportunities
YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth—or don't. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive?
In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters"—approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth.
Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth:
• Change the customer's total experience: Make it simpler, faster, or more beneficial for customers to buy from you
• Reconfigure your products and services: Transform your offerings to make them clearly superior to competitors'
• Redefine your business and associated key metrics: Change how you do business or how your customers do business in ways that dramatically boost performance
• Anticipate or exploit industry shifts: Capitalize on changes before competitors do
• Create a new market space: Trigger the emergence of a new market
Every marketbusting move is illustrated in practice through vivid company examples—including cautionary tales that alert you to potential pitfalls you may encounter.
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SKU: 43697590217

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Indigo_grizzly
Alexandria, US
★★★★★ 5
Good for training
Super cool looking, comfy, lightweight, good price and great for running. Im using a size 9.5/ 27.5cm and it fits perfect, with half an inch of space for my toes.
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Reviewed in the United States on April 6, 2026
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Ty
West Palm Beach, US
★★★★★ 5
So comfy
Solid solid solid shoe. The value for the money you spend is quick to be noticed. Working in a dental office, I’m on my feet a lot and all of these brands who say they were made by nurses blah blah blah are liars. These were finally the shoes that didn’t make my ankles or feet sore. They take shock absorption so smoothly, and allow me to feel supported and comfortable. Wearing them all day isn’t a chore and honestly made me realize I was less grumpy because I was much more comfortable
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jirarmel
San Leandro, US
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True to size and very comfortable
Size: 13, Color: Black/Dark Smoke Grey
These are lightweight, running shoes
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Reviewed in the United States on April 7, 2026
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Aaron
Fort Morgan, US
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good shoes
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better than what i estimated. it took a day for θem 2 sink in, letting me feel full eφect.
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Reviewed in the United States on May 7, 2026
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personas de 40 aÑos en adelante
Los Angeles, US
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son comodos
Size: 9, Color: Black/White/Iron Grey
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Reviewed in the United States on April 29, 2026

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