SKU: 39570659803

The Advertising Effect

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Description

The Advertising EffectUnlock the secrets of consumer behavior with 'The Advertising Effect,' a groundbreaking book by renowned advertising expert Adam Ferrier. This insightful guide provides a deep dive into the ten proven techniques utilized by the world's leading brands to influence purchasing decisions. Grounded in psychological theory, this text reveals how effective advertising transcends traditional emotional or rational persuasion methods, focusing instead on

Unlock the secrets of consumer behavior with 'The Advertising Effect,' a groundbreaking book by renowned advertising expert Adam Ferrier. This insightful guide provides a deep dive into the ten proven techniques utilized by the world's leading brands to influence purchasing decisions. Grounded in psychological theory, this text reveals how effective advertising transcends traditional emotional or rational persuasion methods, focusing instead on actionable strategies that truly change behavior. Delve into powerful case studies featuring iconic campaigns such as 'Share a Coke,' 'Rename Speed,' and 'Steal Banksy,' and learn from the insights of prominent figures in advertising, philosophy, and behavior change, including Alain De Botton and Faris Yakob. Perfect for marketers, advertisers, and students of psychology, 'The Advertising Effect' is your ultimate resource for mastering the art of persuasion in advertising. Enhance your understanding of how brands manipulate behavior through innovative techniques and become an advocate for smarter marketing practices. With FREE shipping directly from our Auckland warehouse and no unexpected import charges, taxes, or customs duties, you can start exploring the world of advertising today. Grab your copy now and empower your marketing strategy with real-world applications and expert insights.

NOTE: Shipping for this item is FREE, please allow 15 days for shipping. As its shipped from our Auckland warehouse there is no unexpected import charges, custom duties or taxes.

Condition: BRAND NEW
ISBN: 9780195593921
Year: 2014
Publisher: Oxford University Press ANZ


Description:
Want to know how to influence other people’s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award-winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider’s guide, to the ultimate behaviour change industry – advertising. Expose the techniques that advertisers use to get consumers to buy.  Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.Read Adam Ferrier's Q&A with Marketing magazineWeblinks from The Advertising Effect
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SKU: 39570659803

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4.5 ★★★★★
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Justice
New York, US
★★★★★ 4
Soft Material, but Color Not as Expected
Size: Queen, Color: Oatmeal, Size: Queen, Color: Oatmeal
I did not open or use this sheet set because the color wasn’t suitable for the occasion I intended. I prefer to return items in unused condition so they can be resold as new, so I cannot comment on the exact fit. From a price point, it's value for money. From touching the fabric through the packaging, the material feels soft and of fair quality. There is no unpleasant smell, and the overall functionality seems fine based on its construction. My only disappointment is the oatmeal color—it looks somewhat dull and gives off an aged or slightly used appearance. I was hoping for a brighter, creamier tone. Aside from the color issue, the product appears to be well made and comfortable, which is why I’m giving it four stars.
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Reviewed in the United States on December 6, 2025
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Verified Purchase
Anonymous
Los Angeles, US
★★★★★ 5
Nice and soft
Size: Queen, Color: Chambray
Update: I’m very happy with this sheet set! I’m currently only using the fitted sheet as I don’t have a need for the top sheet or pillow cases right now. It hasn’t popped off the mattress at all like the previous cheep sheet I had. Original post: The sheet set arrived today. Haven’t actually tried it yet because I need to wash it first. From I can see, looks great. Once it’s washed and on my bed, and can figure out how to update my review I will do so accordingly. It’s soft like most people have said and the color is nice, though they didn’t have my favorite color purple in a shade I like so I got the ‘fancy blue’ (don’t remember the actual name of the color) because I desperately needed a new sheet of quality.
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Reviewed in the United States on March 1, 2026
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Verified Purchase
Donna A.
Birmingham, US
★★★★★ 5
Very comfy sheets, nice fabric
Size: Full, Color: Oatmeal
I wasn’t expecting such good quality forthis price. They’re very soft, but of fairly thick fabric. I’m sleeping great on them. The pockets are deep enough for an 8” foam mattress plus my 3” topper. Will be getting another set for the second bedroom.
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Reviewed in the United States on April 13, 2026
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Verified Purchase
H. Simon
Dallas, US
★★★★★ 5
Great Sheets!
Size: Twin, Color: Oatmeal
Super soft, wash up beautifully, seem well made — very happy! It’s very hard to find 100% cotton t-shirt type sheets and these are really lovely.
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Reviewed in the United States on June 1, 2026
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Verified Purchase
Chris
Lowell, US
★★★★★ 3
Weirdly textured
Size: King, Color: Dark Gray
I have bought and loved jersey sheets in the past, that have all been as soft as a well worn cotton t-shirt. These arent soft. They have the stretch of jersey, but not the soft smooth texture that they should have. Even after washing a few times these are one of my least favorite sheets I've ever bought on Amazon.
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Reviewed in the United States on May 30, 2026

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