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Description
Artificial Intelligence for MarketingCondition: BRAND NEW ISBN: 9781119406334 Year: 2017 Publisher: John Wiley & Sons Inc (US) Pages: 368 Description: A straightforward, non technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientistbut it does explain how Artificial Intelligence and Machine Learning
Condition: BRAND NEWISBN: 9781119406334
Year: 2017
Publisher: John Wiley & Sons Inc (US)
Pages: 368
Description:
A straightforward, non-technical guide to the next major marketing tool
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:
Speak intelligently about Artificial Intelligence and its advantages in marketing
Understand how marketers without a Data Science degree can make use of machine learning technology
Collaborate with data scientists as a subject matter expert to help develop focused-use applications
Help your company gain a competitive advantage by leveraging leading-edge technology in marketing
Marketing and data
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Product Reviews
★★★★★ 3
Not as good as chuck it anymore
Style: Fetch Balls (Pack of 10), Size: 2.5 inch
I have bought these before and the where just like the chuck it balls. These are not those balls. The are lighter and my dog has already cause damage to one
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 16, 2026
★★★★★ 5
Smells great
Scent: 555 Strawberry + Aire, Size: 1 Fl Oz (Pack of 1)
Smells great
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 17, 2026
★★★★★ 5
Smells so good
Scent: 555 Strawberry + Aire, Size: 3.4 Fl Oz (Pack of 1)
Love it
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 7, 2026
★★★★★ 4
Sweet Strawberry, Vanilla, Amber, Musk
Scent: 555 Strawberry + Aire, Size: 1 Fl Oz (Pack of 1), Scent: 555 Strawberry + Aire, Size: 1 Fl Oz (Pack of 1)
This is a really light, airy scent. The berry stands out, but it’s a soft, sweet strawberry. Even though it’s sweet, it still smells fresh and clean.
On my skin, I definitely get the musk, vanilla, and amber, but then there’s this light, fluffy, sugary strawberry cloud that floats over the top, and that’s what I notice the most.
It reminds me a bit of Burberry Her, just a little lighter.
Since this is a hair and body mist, it’s not as strong or long-lasting as a perfume, but for a mist, it performs well. I get about 2 hours on clothing and a bit more in my hair. I also really like this as a final layer when I’m layering fragrances. It’s especially nice in my hair.
One thing to keep in mind is the size. The 1 oz (30mL) bottles are pretty small. They’re great if you just want to try the scent or keep something in your bag, but not ideal if you plan to use it a lot.
If you enjoy Burberry Her or even EOS Strawberry Dream, I think you’ll really like this.
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Reviewed in the United States on April 25, 2026
★★★★★ 5
Lovely scent
Scent: 555 Strawberry + Aire, Size: 1 Fl Oz (Pack of 1)
Smells really good, I haven’t had a chance to use on freshly washed hair but on 2/3 day hair pulled back it smells great
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 12, 2026
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