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Description
Swipe, Scan, Shop: Interactive Visual MerchandisingCondition: BRAND NEW ISBN: 9781350092877 Format: Trade paperback (UK) Year: 2021 Publisher: Bloomsbury Description: Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company
Condition: BRAND NEWISBN: 9781350092877
Format: Trade paperback (UK)
Year: 2021
Publisher: Bloomsbury
Description:
Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.
With company highlights from brands such as Amazon Go, FIT-MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.
With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.
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4.2 ★★★★★
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Product Reviews
★★★★★ 5
great product
Color: 6692：Two tone strap&blue dial
great deal - great watch.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 24, 2025
★★★★★ 1
You get what you pay for
Color: 6692：Silver strap&blue dial
I thought I'd give this a try but when I took it out of the box, it was the cheapest built watch I ever bought.
You get what you pay for. It was supper light so I don't believe it was stainless wrist band. Felt more like potted metal. Never again.
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Reviewed in the United States on January 19, 2025
★★★★★ 5
Great Watch!
Color: Silver/Black/Gold
It's only been a few days, but I love this watch! Very stylish!
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Reviewed in the United States on June 4, 2026
★★★★★ 5
My every day watch. I love it.
Color: Silver/Black/Gold
Is it the nicest watch? Nope.
Does the clasp come undone as time goes on? Yep.
Do I still wear it every day? Absolutely.
This is my daily driver watch. It will win no awards in quality or style, but it looks great, goes with everything, has minimal error as days go by, and is easy to read. Cheap and great. A rare combo these days.
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Reviewed in the United States on January 31, 2026
★★★★★ 5
Great value for dress watch or casual use
Color: Silver/Black/Gold, Color: Silver/Black/Gold
Amazing piece for the price. Had many compliments from coworkers and family about the watch, a real conversation starter. second hand is on point and even with big wrist it suits me well
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Reviewed in the United States on April 23, 2026
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