The Customer-Funded Business

The Customer-Funded BusinessUnlock the secrets to entrepreneurial success with 'The Customer Funded Business' by best selling author John Mullins. In this insightful guide, explore how innovative entrepreneurs can thrive without relying on traditional investors. This comprehensive book presents five powerful business models that tap into customer funding, helping you learn how to grow your enterprise sustainably. Discover the matchmaker model used by Airbnb, the pay in advance

Unlock the secrets to entrepreneurial success with 'The Customer-Funded Business' by best-selling author John Mullins. In this insightful guide, explore how innovative entrepreneurs can thrive without relying on traditional investors. This comprehensive book presents five powerful business models that tap into customer funding, helping you learn how to grow your enterprise sustainably. Discover the matchmaker model used by Airbnb, the pay-in-advance approach from Threadless, the subscription model inspired by TutorVista, the scarcity tactics from Vente Privee, and the service-to-product evolution seen in GoViral. By examining compelling case studies, Mullins illustrates how today’s business leaders, like Michael Dell and Bill Gates, turned their customer bases into a sustainable funding source. Perfect for aspiring entrepreneurs and seasoned business professionals alike, 'The Customer-Funded Business' is your blueprint to building an iconic brand without the need for angel investors. Get ready to rethink your business strategies and embark on a journey to financial independence today. Condition: BRAND NEW. ISBN: 9781118878859. Year: 2014. Publisher: John Wiley & Sons Inc (US). Pages: 304. Shipping is free, and delivery may take up to 6 weeks. Please note, once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781118878859
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 304


Description:
Who needs investors?


More than two generations ago, the venture capital community
? VCs, business angels, incubators and others ?
convinced the entrepreneurial world that writing business plans and
raising venture capital constituted the twin centerpieces of
entrepreneurial endeavor. They did so for good reasons: the
sometimes astonishing returns they've delivered to their investors
and the astonishingly large companies that their ecosystem has
created.


But the vast majority of fast-growing companies never take
any venture capital. So where does the money come from to start
and grow their companies? From a much more agreeable and hospitable
source, their customers. That's exactly what Michael Dell, Bill
Gates and Banana Republic's Mel and Patricia Ziegler did to get
their companies up and running and turn them into iconic
brands.


In The Customer Funded Business, best-selling author John
Mullins uncovers five novel approaches that scrappy and innovative
21st century entrepreneurs working in companies large and small
have ingeniously adapted from their predecessors like Dell, Gates,
and the Zieglers:


Matchmaker models (Airbnb)

Pay-in-advance models (Threadless)

Subscription models (TutorVista)

Scarcity models (Vente Privee)

Service-to-product models (GoViral)



Through the captivating stories of these and other inspiring
companies from around the world, Mullins brings to life the five
models and identifies the questions that angel or other investors
will ? and should! ? ask of entrepreneurs or corporate
innovators seeking to apply them. Dra