SKU: 14089401878

Permission Marketing: Turning Strangers into Friends and Friends into Customers

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Permission Marketing: Turning Strangers into Friends and Friends into CustomersThe man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commoditytimePermission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

ABOUT THE AUTHOR:

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.

REVIEWS:

Tom Peters Seth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read."

Business Week Seth Godin is the ultimate entrepreneur for the Information Age.

Robert Tercek Senior Vice-President, Sony Pictures Entertainment The principles of Permission Marketing are incredibly valuable to everyone involved in media today.

Lester Wunderman Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author of Being Direct. Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin's Permission Marketing is a big idea.

William C. Taylor Founding Editor, Fast Company Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it.

Mark Kwamme CEO, CKS Group Permission Marketing is a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book.

Eric Hippeau Chaiman, Ziff-Davis, Inc. Finally, here's a measurable method for marketing in a world filled with clutter.

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SKU: 14089401878

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Beatriz Cabrera Portuondo
Draper, US
★★★★★ 5
Comfort and Quality
Size: Queen - Pack of 2, Style: Medium, Configuration: Pillow
These pillows are very comfortable. They hold their shape well throughout the night and have greatly improved my sleep. Plus, the quality of the materials is excellent. Highly recommended!
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Reviewed in the United States on June 2, 2026
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D. Stec
Lake Worth, US
★★★★★ 1
Terrible pillows
Size: Queen - Pack of 2, Style: Medium, Configuration: Pillow
These pillows might be fine if you need them for a decorative sham, but definitely NOT to sleep on. They are super lumpy and soft, days after taking them out of package. It seems like there are just bunches of cotton strips in a row that are hard to fluff. They are also dark in some areas, so it looks like the pillow is stained, when in fact it's whatever material the stuffing is. I can't return them because they won't fit back in the box. Super disappointing.
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Reviewed in the United States on March 8, 2026
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Lianay Reyes
Port Orchard, US
★★★★★ 5
Comfortable from the first night
Size: Queen - Pack of 2, Style: Medium, Configuration: Pillow
I found them comfortable and with good support for the head and neck. They are wide in size and feel soft when lying down. After several days of use they continue to retain their shape without problem.
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Reviewed in the United States on June 6, 2026
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Tom Armstrong
Natrona Heights, US
★★★★★ 4
Not as Firm as I had hoped
Size: Queen - Pack of 2, Style: Medium, Configuration: Pillow
A good pillow. However, there is quite a difference between the manufacturer's and my idea of "medium firmness". I found this pillow much softer than I had anticipated. I'll have to go for firmer for my next purchase.
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Reviewed in the United States on July 28, 2025
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Computerized Nurse
Carnegie, US
★★★★★ 5
I admit when I was wrong.
Size: Queen - Pack of 2, Style: Medium, Configuration: Pillow
3/29/26 - I took the pillows and put them in my dryer on steam refresh for the default 10 minute cycle. OMG - they fluffed up and evened out to be soft and comfortable, no lumps whatsoever. If you like a soft pillow with some support, but not firm support, THIS is what you want. I am truly amazed. ================================================== Previous review---They arrived in a vacuum seal bag. When you cut the bag and they inflate, they inflate lumpy like. Some areas are thick and some have to fill so, not very good. I am going to try washing them and drying them to see if they fluff up better. Will post the results in a day or two.
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Reviewed in the United States on March 24, 2026

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