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Description
Content RulesUnlock the power of effective online communication with 'Content Rules,' your ultimate guide to creating captivating web content that fosters engagement and builds a loyal customer base. This brand new edition, published by John Wiley & Sons Inc in 2012, explores the essential strategies for developing content that resonates with your audience across various platforms including blogs, YouTube, Facebook, and Twitter. Discover how to craft compelling
Unlock the power of effective online communication with 'Content Rules,' your ultimate guide to creating captivating web content that fosters engagement and builds a loyal customer base. This brand new edition, published by John Wiley & Sons Inc in 2012, explores the essential strategies for developing content that resonates with your audience across various platforms including blogs, YouTube, Facebook, and Twitter. Discover how to craft compelling stories, videos, and blog posts that excite your prospects and ignite passion for your products or services.In 'Content Rules,' you'll find insight into finding your authentic voice and harnessing social media to amplify your message. Learn to articulate your goals clearly, write in practical language, and effectively communicate your message across different web mediums. This thorough guide is interwoven with real-life case studies from successful companies, demonstrating how they've engaged their audience and established credibility online.
Whether you’re a business owner, content creator, or digital marketer, this book will equip you with the knowledge needed to navigate the digital landscape and enhance your online presence. With 320 pages of actionable insights, 'Content Rules' is the resource you need to excel in your content strategy.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118232606
Year: 2012
Publisher: John Wiley & Sons Inc (US)
Pages: 320
Description:
The guide to creating engaging web content and building a loyal
following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms
are giving everyone a "voice," including organizations and their
customers. So how do you create the stories, videos, and blog posts
that cultivate fans, arouse passion for your products or services,
and ignite your business? Content Rules equips you for
online success as a one-stop source on the art and science of
developing content that people care about. This coverage is
interwoven with case studies of companies successfully spreading
their ideas online?and using them to establish credibility
and build a loyal customer base.
Find an authentic "voice" and craft bold content that will
resonate with prospects and buyers and encourage them to share it
with others
Leverage social media and social tools to get your content and
ideas distributed as widely as possible
Understand why you are generating content?getting to the
meat of your message in practical, commonsense language, and
defining the goals of your content strategy
Write in a way that powerfully communicates your service,
product, or message across various Web mediums
Boost your online presence and engage with customers and
prospects like never before with Content Rules.
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Product Reviews
★★★★★ 5
Multiple size bags and easy to use.
Set name: 20 Combo
I was pleasantly surprised with how great these were. I chose these for the variety in bag size but I thought I would forever be using the hand pump. Very surprised it worked very quickly and the suction held. Would definitely recommend!
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Reviewed in the United States on May 26, 2026
★★★★★ 5
I highly recommend it
Color: White, Size: D20Plus, Color: White, Size: D20Plus
This is an excellent product and I am very happy with it. The suction power is strong , The automatic station makes cleaning almost hands-free, which is very convenient.
Navigation and mapping are accurate, and it moves around furniture smoothly. It handles daily dust, dirt, and pet hair very well. Setup was quick and the app is easy to use.
Overall, this robot saves a lot of time and works reliably every day. Definitely worth the purchase
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Reviewed in the United States on April 5, 2026
★★★★★ 5
Really nice and affordable vacuum!
Color: White, Size: D20Plus, Color: White, Size: D20Plus
I’ve been looking to upgrade my vacuum robot for a while. I came across this vacuum, it is affordable and comes with the features that I’m looking for. The strong suction, hair detangle brush (critical if you have long hair) and easy mapping. It honestly made daily cleaning so much easier. The suction power is seriously impressive. It picks up dust and crumbs and I love how it auto emptied the dust bin. Also I have hard floor at home and I’m loving the mopping function. I love how I don’t have to vacuum and mop the floor by myself anymore! Would recommend this robot to people that are looking for an affordable option!
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Reviewed in the United States on March 3, 2026
★★★★★ 4
Decent vacuum/mop for the price
Color: Black, Size: D20Plus, Color: Black, Size: D20Plus
We have had this vacuum for a couple of months now and can now give it an honest review.
The good: cleans well, good suction power, durable, manages changes in floor height fairly well, attractive (for a robot vacuum), programmable, great mapping
The bad: noisy, muffled voices, cumbersome to program initially, app is not the most user-friendly, does not like rugs with a higher nap.
Some tips:
1) If you have pets, be cautious of the cleaning solution. Make sure it's pet safe.
2) For pets and children- Remember to pick up any toys before the cleaning cycle begins. The vacuum will try to eat smaller, flat or string toys, and you will end up with a wrapped brush notification.
3) When mapping for the first time, remember to close doors to any rooms or exterior areas you do not want vacuumed or mopped.
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Reviewed in the United States on April 2, 2026
★★★★★ 5
Excellent for vacuuming with a great app
Color: White, Size: D20Plus
This thing is just awesome. I gave her name and some googly eyes, and now she is my official cleaning lady. Does a great job with dog hair which was the main reason for the purpose. I was vacuuming all the time. I have hard floors and 3 dogs one of which is a golden retriever that sheds like crazy. The D20 does really great getting up the pet hair along with other stuff in the floor. I have a couple area rugs as well as thick mats in front of the front and back doors, and she does great on both. I definitely make sure to get up any cables or little things like door stops as she will get caught up from time to time. The app works great and does a good job of sending alerts when there is an issue. It lets you know if it’s hung up on something, stick on an edge and if the cleaners are tangled up underneath along with other things. It’s really easy to flip over and take off the brushes to clean them out and untangle them, and easy to put it all back together. You can also schedule her to clean any time of day / night and customize how it cleans certain areas. I prefer to let her run late at night while me and the dogs are sleeping, and she gets the house done in about 90 minutes and covers a lot of ground. She’s also surprisingly quiet for as much as she is picking up. If I’m already awake, I can hear her start to roll around upstairs. But I’ve never been woken up by her, nor have my dogs. I have never used the mop feature as I bought it only for the vacuuming. From what I’ve read it seems there are better options for mopping. But as far as vacuuming goes I am super happy with her! I was vacuuming 3-4 times a week and would usually mop every other week, if ai could get away with it. Now I vacuum and mop once every two weeks, and Dreame does a wonderful job keeping the place clean in between my bi-weekly cleanings. The D20 was a great purchase and a major time and energy saver for me!
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Reviewed in the United States on January 9, 2026