SKU: 11463157665

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

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Description

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making MachineAuthor of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that:

- Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.

- A small, profitable business can be worth much more than a large business surviving on its top line.
- Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

ABOUT THE AUTHOR:

MIKE MICHALOWICZ launched and sold two multi-million dollar companies and is co-founder of Profit First Professionals, a membership organization of accountants, bookkeepers and business coaches who teach the Profit First method. He is a former columnist for The Wall Street Journal, is a popular speaker and has shared his insights on business and entrepreneurship at TEDx, creativeLIVE, INCmty and others. He is the author of The Pumpkin Plan and The Toilet Paper Entrepreneur. His columns have appeared in Entrepreneur Magazine, Open Forum, and Harvard Business Review.

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SKU: 11463157665

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Canopus
San Leandro, US
★★★★★ 5
Good Size..easy to pack
Size: 6.7 Fl Oz (Pack of 1)
Great travel size, I always pack two. Goes on easy, and it works. SPF50 is perfect for me, and a may get a little tan, butit does work. Just don't get it in your eyes..
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Best sunscreen
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My favorite sunscreen!! It works great & doesn’t feel greasy!
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Carnegie, US
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Basic Sunscreen, Nice Smell
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Good smell, came packaged well. No issues so far. Will update if it doesn't work well under the summer sun.
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Bozeman, US
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Well this product works. At first I thought maybe the Caribbean sun wasn’t as bad as people said since I was in the sun for 4 days wearing this sunscreen and hardly had tan lines, then I tested my theory for 1 day with another brand and got a sunburn. I took star off (would really only do a half if it allowed) for when you go in the water or if you sweat there is a bit of white residue that it leaves. But for sun purposes, if you want protection, I highly recommend.
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Phoenix, US
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Size: 6.7 Fl Oz (Pack of 1), Size: 6.7 Fl Oz (Pack of 1)
Neutrogena Beach Defense SPF 50 is an absolute game-changer when it comes to sun protection. Whether you're relaxing at the beach, swimming, or enjoying an outdoor adventure, this sunscreen provides broad-spectrum protection that effectively shields the skin from harmful UVA and UVB rays. One of its standout features is its lightweight texture, it glides effortlessly onto the skin without feeling greasy or heavy. Unlike some sunscreens that leave a sticky residue, Beach Defense absorbs quickly and smoothly, making it ideal for both face and body application. Another major plus? Water resistance! This formula stays put, even after swimming or sweating, ensuring continuous protection throughout the day. And despite its strong defense against the sun, it feels refreshing and comfortable on the skin, making reapplication a breeze. I used it during a vacation in the Dominican Republic, and me and my family enjoyed it. My 5 years old girl has been protected from the sun all the time. If you're looking for reliable, effective, and easy-to-use sun protection, this sunscreen is an excellent choice. Highly recommended! ☀️👌
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