SKU: 99779581233

FLUIDITY FULL-COVERAGE FOUNDATION - F2.50

Sale price$16.20 Regular price$18.00
Save 10%

Pay in installments of $4.50 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Aug 2 - Aug 7

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

FLUIDITY FULL-COVERAGE FOUNDATION - F2.50Description Pro Tips Ingredients VALUE YOUR HUE Available in 60 shades Finally. A foundation throwing major shade. 60 to be exact. Shades to fit you. And you. And you. Because the shade struggle is real. Meet a long wearing, full coverage foundation that performs like a boss and is not caught in the middle or playing sides. But instead, values your hue (and your wallet). The shade game is officially over. Your face has finally found its place in the

  • Description
  • Pro Tips
  • Ingredients

VALUE YOUR HUE

Available in 60 shades
Finally. A foundation throwing major shade. 60 to be exact. Shades to fit you. And you. And you. Because the shade struggle is real. Meet a long-wearing, full-coverage foundation that performs like a boss and is not caught in the middle or playing sides. But instead, values your hue (and your wallet). The shade game is officially over. Your face has finally found its place in the world. Say hello to an all-in kind of foundation. All the soft matte coverage. All the time. For all our babes.

BENEFITS

  • 24-hour-long wear
  • Sweatproof, transfer-resistant, water-resistant
  • Free of oils, fragrance, and parabens
  • Great for all skin types (especially normal-to-oily skin)


SHADE NAMES
LEVEL 1: Light
F1.10 (NEUTRAL: fairest with neutral undertones)

F1.20 (NEUTRAL: fairest with slightly yellow undertones)

F1.30 (COOL: fairest with pink undertones)

F1.40 (WARM: fair with yellow undertones)

F1.50 (NEUTRAL: fair with neutral undertones)

F1.60 (NEUTRAL: fair with slightly pink undertones)

F1.70 (NEUTRAL: fair with slightly peach undertones)

F1.80 (WARM: light with yellow undertones)

F1.90 (OLIVE: light with neutral green undertones)

F1.100 (NEUTRAL: light with slightly pink undertones)

F1.110 (COOL: light with pink undertones)

F1.120 (NEUTRAL: light with neutral undertones)

LEVEL 2: Medium
F2.10 (COOL: light with slightly peach undertones)

F2.20 (NEUTRAL: light medium with neutral undertones)

F2.30 (WARM: light medium with golden undertones)

F2.40 (NEUTRAL: light medium with peach undertones)

F2.50 (OLIVE: light medium with yellow-green undertones)

F2.60 (NEUTRAL: medium with neutral undertones)

F2.70 (NEUTRAL: medium with slightly peach undertones)

F2.80 (WARM: medium with golden undertones)

F2.90 (WARM: medium with peach undertones)

F2.100 (WARM: medium with rich golden undertones)

F2.110 (NEUTRAL: medium with slightly golden undertones)

F2.120 (NEUTRAL: medium with slightly pink undertones)

LEVEL 3: Tan
F3.10 (WARM: medium with slightly peach undertones)

F3.20 (OLIVE: medium with golden-green undertones)

F3.30 (WARM: medium tan with rich golden undertones)

F3.40 (NEUTRAL: medium tan with peach undertones)

F3.50 (NEUTRAL: tan with neutral undertones)

F3.60 (WARM: tan with golden undertones)

F3.70 (NEUTRAL: tan with slightly golden undertones)

F3.80 (COOL: tan with slightly red undertones)

F3.90 (WARM: tan with peach undertones)

F3.100 (OLIVE: tan with rich golden-green undertones)

F3.110 (NEUTRAL: deep tan with slightly red undertones)

F3.120 (WARM: deep tan with rich red undertones)

LEVEL 4: Rich
F4.10 (WARM: deep tan with golden undertones)

F4.20 (WARM: deep tan with rich golden undertones)

F4.30 (WARM: deep tan with golden peach undertones)

F4.40 (NEUTRAL: rich with neutral undertones)

F4.50 (WARM: rich with golden red undertones)

F4.60 (COOL: rich with cool red undertones)

F4.70 (WARM: rich with slightly red undertones)

F4.80 (NEUTRAL: rich with golden undertones)

F4.90 (WARM: rich with deep peach undertones)

F4.100 (WARM: rich with warm red undertones)

F4.110 (OLIVE: rich with neutral green undertones)

F4.120 (COOL: rich with deep red undertones)

LEVEL 5: Deep
F5.10 (COOL: rich with cool peach undertones)

F5.20 (WARM: deep with neutral golden undertones)

F5.30 (WARM: deep with rich peach undertones)

F5.40 (WARM: deep with golden undertones)

F5.50 (WARM: deep with rich red undertones)

F5.60 (NEUTRAL: deep with neutral undertones)

F5.70 (WARM: deepest with peach red undertones)

F5.80 (NEUTRAL: deepest with slightly golden undertones)

F5.90 (OLIVE: deepest with rich green undertones)

F5.100 (NEUTRAL: deepest with slightly red undertones)

F5.110 (WARM: deepest with rich red undertones)

F5.120 (NEUTRAL: deepest with neutral undertones)

Net Wt. 30 mL / 1 fl. oz.

    HOW TO APPLY

    Fluidity Full-Coverage Foundation looks bomb when it’s applied to prepped skin, the right amount of product is used, and it’s blended using the tools that are best for your skin type and the coverage you want. To get a totally flawless look, follow the steps below.

    1. Begin by cleansing your face. If you have dry skin, be sure to exfoliate. Follow with a moisturizer that’s developed for your skin type and a beauty oil, if you use one.
    2. Apply a Foundation Primer that’s formulated for your skin type. If you have combination skin, try using Revitalizer Foundation Primer in dry areas and Equalizer Foundation Primer in spots that tend to get shiny.
    3. Start application with a small, pea-sized amount of foundation. A little goes a long way.
    4. Use a damp Complexion Blending Beauty Sponge (especially if you have dry skin) to apply foundation. Or use a M439 Deluxe Buffer Brush in spots where you want the most coverage.
    5. This formula can set quickly, so continue by applying it in sections.
    6. If your skin is oily, set the foundation with Filter Effect Finishing Powder. If you have normal or combination skin, apply powder only to areas that get shiny (skip this step completely if you have dry skin).
    7. Finish with Continuous Setting Mist.

    FOR A GLOWY FINISH

    Mix one drop of your fave liquid highlighter into a pea-sized amount of foundation and apply using the steps above to get an all-over luminous look.

    A FEW EXTRA TIPS

    • Everyone’s skin tone varies, so decide if you want to match your foundation to your face, neck, or décolletage.
    • When you’re looking for that perfect match, let the shade dry down completely before you decide if it’s the one.
    • Remember that the depth of your skin tone can vary based on the season and your exposure to the sun, so the shade you wear in the summer might be totes different from your winter hue.

    FIND YOUR SHADE SQUAD

    Ingredients: Cyclopentasiloxane, Water/Aqua/Eau, Isododecane, Methyl Methacrylate Crosspolymer, Butylene Glycol, Mica (CI 77019), Dimethicone, PEG-10 Dimethicone, PEG/PPG-18/18 Dimethicone, Acrylates/Dimethicone Copolymer, Butylene Glycol Cocoate, Silica Silylate, Phenyl Trimethicone, Dimethicone Crosspolymer, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, 1,2-Hexane Diol, Polyglyceryl-6 Polyricinoleate, Tocopherol, Triethoxycaprylsilane, Magnesium Sulfate, Cyclohexasiloxane, Ethylhexylglycerin, Propylene Carbonate, Polyhydroxystearic Acid, Hydroxyacetophenone, Caprylhydroxamic Acid, Phenoxyethanol. +/- May Contain/Peut Contenir: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

    Shipping Notes
    • Free Standard Shipping on $100+ Orders to the USA.
    • Except Preorder products are shipped in 48 hours.
    • Delivery to the USA:
    1. Standard Shipping : 3-10 business days
    • If time is of the essence, please consider selecting expedited delivery for faster service.
    Exchange/Return Notes
    • We offer a 30-day return/exchange service after receiving.
    • Final sale items are not eligible for returns or exchanges.
    • To process your return/exchange, please contact us at [email protected]
    • Please click here for more details>>> Return & Exchange Policy
    SKU: 99779581233

    Discover Niche Categories That Outsell

    Top-Converting Item to Boost Your Average Order

    4.6 ★★★★★
    Based on 17 reviews
    Sort
    Highest Rating
    Newest First
    Oldest First
    Product Reviews
    A
    Amazon Customer
    Birmingham, US
    ★★★★★ 4
    Feels like a real upgrade, but maybe priced a little high
    Color: Stainless Steel
    This is one of those things you don’t think much about until you switch to a better one. Right away you notice the weight. It actually stays put when you pull a sheet instead of sliding all over the counter or tipping up, which already makes it better than most cheap holders. The spring arm does help keep the roll under control so you’re not pulling half the roll by accident. One handed use works most of the time, but it depends on the paper towels. Thinner rolls tear clean without any effort. Thicker ones can still need a second hand here and there, so it’s not perfect but still better than a basic stand. Build quality feels solid. The finish looks clean and not cheap, and it wipes down easily. It definitely looks like something you’d keep out on the counter instead of hiding. Only real downside is the price. It does what it’s supposed to do and does it well, but it’s still a paper towel holder at the end of the day. You’re paying for the weight and design more than anything. If you’re tired of flimsy ones, this is a noticeable step up. Just depends if you care enough to spend extra on something this simple.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on June 2, 2026
    L
    LovelyHaze♡Peace & Love
    Belleville, US
    ★★★★★ 5
    Sleek Kitchen Essential One Handed Paper Towel Dispenser
    Color: Black, Color: Black
    ​The Ultrean paper towel holder is a countertop accessory designed for convenience featuring a sturdy stainless steel construction that wipes clean easily and blends into any kitchen or bathroom decor. It stands upright on a weighted non slip base that provides stability during use and it is equipped with a spring loaded arm intended to assist with one handed tearing. The assembly is very straightforward making it quick to set up right out of the box so you can start using it immediately for your daily cleaning tasks. ​I found this holder very easy to put together and integrate into my space and it definitely adds a nice modern touch to my kitchen counters. While it is marketed as a one handed tear dispenser I have noticed that it depends on the type of paper towels you are using. If I am using thinner cheaper rolls the tear is effortless but with my preferred thick Bounty paper towels the tension is not always enough to tear them off cleanly with just one hand so I usually end up holding it down to get a clean rip. ​The major pros of this dispenser are the weighted non slip base that keeps it from sliding around and the stainless steel finish that makes maintenance simple with just a quick wipe. The main con is that it struggles with heavy duty paper towels often requiring two hands to tear without tipping or pulling the whole roll which might be frustrating if you are expecting a true one handed experience every single time. Still it is a functional and attractive piece that keeps my kitchen organized and as long as you do not mind using both hands for the thicker brands it is a solid addition to any home.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on April 25, 2026
    B
    Billy
    Birmingham, US
    ★★★★★ 5
    A Paper Towel Holder That Actually Holds Its Own
    Color: Gold
    This is a lot nicer than I expected for something as boring as a paper towel holder. The base has some real weight to it, so it doesn’t slide around every time you try to tear off a sheet. The spring-loaded arm also helps keep the roll from spinning freely. The gold finish looks good in person. It leans a little more bronze/brassy than bright gold, which my wife prefers in our darker colored kitchen. It feels sturdy, wipes clean easily, and doesn’t look cheap sitting on the counter. The one-handed tearing works pretty well, though it may depend on the paper towels you use. Thinner rolls tear off easily. With thicker paper towels, you may still need a second hand here and there to get a clean rip. We use the Costco branded Kirkland paper towel rolls and haven't had any issues getting just one sheet. I am guilty of yanking at our old paper towel with one hand roll to try and rip off a single sheet. My success rate has significantly increased since we started using this paper towel holder. It’s definitely more expensive than a basic paper towel holder, but it also feels like a clear upgrade from the cheap flimsy ones. Would I normally buy this? Probably not, but if I am splurging on kitchen upgrades, then I'd definitely have this on my list.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on May 12, 2026
    E
    Eva
    Grantham, US
    ★★★★★ 5
    Pretty gold tone color and works well
    Color: Gold
    This is great for lazy people like myself. Just pull back the grabber hand and drop the paper towels in, no unscrewing anything or fiddling around, I only want to spend one second installing my paper towels and this lets me do that. The gold tone works well with my decor, it has a very finely brushed gold tone metal finish trending into brass color tones that looks better in person than in the listing. Overall it looks very high end. The bottom is very heavily weighted, paper towels slip right on, and removing a towel with one hand is a snap. The grabber hand keeps the towels in place. On the bottom are 4 very effective grabby strips that keep the unit from sliding. The whole unit weighs 3 pounds but somehow it seems like it's a lot more. Checking over the listing, it looks accurate other than some of the photos make it look a little less golden than it really is. This thing is so nice. I was going to use this at work but it might be too nice looking for an industrial environment so I'll probably just use it at home instead. The downsides on this are there were a few super tiny scratches that you'd really have to squint to see. You probably would not notice but still not ideal. The other obvious issue is these are currently priced at $50. Looking around at other options, I don't see many with all the features of this unit including upscaled finish, smoothly operating grabby hand, and heavily weighted bottom but certainly there are many other towel holder options that get good reviews for less money so I would not say this unit is the best economic bang for the buck. However if you really don't care about an extra $20 or you would really like an upscale nice brushed gold/brass finish, then it might be well worth it for you because this does work really well and I am very much enjoying it.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on March 18, 2026
    S
    Scorptress
    Waukegan, US
    ★★★★★ 5
    Solid Investment
    Color: Stainless Steel, Color: Stainless Steel
    At first I thought this was a little expensive for a paper towel holder, but after using it for a few days, I completely understood the price. It’s very sturdy and honestly delightfully functional in a way that basic holders just aren’t. The spring-loaded arm works really well and actually allows easy one-handed tearing without the whole thing tipping or unraveling. A few things I liked: Weighted base keeps it firmly in place Non-slip bottom works well on countertops Spring arm holds the roll securely and makes tearing easier Stainless steel finish looks clean and modern Feels much sturdier and better made than cheaper versions A couple minor things: The arm is a little stiff at first, but loosened up slightly with use Larger/thicker rolls can fit tightly until some paper is used Overall, I think it’s a really good value for the money and performs exactly as advertised. One of those kitchen items that seems simple, but once you use a better-designed version, you definitely notice the difference.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on May 17, 2026

    recommand products