SKU: 77449476001

El Humo, La Patria O La Tumba / Smoke, Country or Grave

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Description

El Humo, La Patria O La Tumba / Smoke, Country or GravePara el principiante fumar un cigarrillo es un acto simblico: Ya no soy el nene de mam, soy fuerte, soy un aventurero []. Cuando se desvanece la fuerza del simbolismo psicolgico, empieza el control del efecto farmacolgico para sostener el hbito. Philip Morris (1969) Lo inesperado: las polticas antitabaco de un pequeo pas al sur de Amrica Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en

«Para el principiante fumar un cigarrillo es un acto simbólico: Ya no soy el nene de mamá, soy fuerte, soy un aventurero [...]. Cuando se desvanece la fuerza del simbolismo psicológico, empieza el control del efecto farmacológico para sostener el hábito». -Philip Morris (1969)

Lo inesperado: las políticas antitabaco de un pequeño país al sur de América Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en juego su arsenal de abogados en defensa de los intereses comerciales y demandó a Uruguay en una corte internacional. El juicio adquirió fama mundial. Se lo conoció como «la lucha de David contra Goliat».

Este libro cuenta esa historia, pero va más lejos. Sus páginas son un recorrido por algunos hitos culturales del cigarrillo. Hablan del placer y la dependencia de un objeto que forma parte de la memoria colectiva. También cuentan las historias de vida de hombres y mujeres que alzaron sus voces en defensa de la salud, en tensión permanente con una industria que vende ilusiones.

Con talento en la escritura y rigor en la investigación, Emiliano Zecca ofrece una mirada desde el periodismo narrativo, presentando hechos y protagonistas de modo tal que el lector pueda completar el puzzle desde su propia mirada.

ENGLISH DESCRIPTION

Unexpectedly, the anti-smoking policies of a small South American country set off alarms at the big tobacco companies. In 2010, the industry giant Philip Morris deploys its legal team to defend its business interests, suing Uruguay in international court. The trial soon evolves into a notorious "David versus Goliath" struggle.

This book tells that story and much more. It is a look back at the culture of the cigarette, an object that holds a place in our collective memory as the source of pleasure and dependency. It is also the story of the many men and women who advocate for public health in an ongoing clash with an industry built on illusions.

A talented writer and researcher, Emiliano Zecca uses literary journalism as his medium to introduce facts and protagonists, encouraging readers to view the puzzle from their own perspective.

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SKU: 77449476001

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4.0 ★★★★★
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Lovelabs
Bozeman, US
★★★★★ 5
Liked better than orange flavor..
I was only able to get the orange flavor in our area. Was glad to see it came in berry flavor so I ordered it, it came the next day. The berry is definitely better than the orange, it dissolves nice, and tolerable.
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Reviewed in the United States on September 1, 2023
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Paul Errickson
Massapequa, US
★★★★★ 5
Arrived on time and was exactly what I ordered
Item arrived on time, was exactly what I wanted
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Reviewed in the United States on January 31, 2026
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Jack Pursian
Carnegie, US
★★★★★ 3
Not the best of flavors
Maybe it's me but compared to the orange, this berry is not great, just OK.(sugar free )Never by again and just get the orange and save money. Wonder why this container doesn't have a scoop included on the largest bottle. Going back to orange. If the orange taste weird to you, add orange juice or other orange flavor....Your drinking the fiber.
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Reviewed in the United States on August 28, 2023
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Verified Purchase
Joanne
Chelsea, US
★★★★★ 5
Berry
Berry is the only flavor I will drink. Hate the orange!
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Reviewed in the United States on November 30, 2025
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Verified Purchase
linda
Lexington, US
★★★★★ 1
Meta Berry Burst
the artificial sugar leaves a very bad after taste.
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Reviewed in the United States on May 6, 2026

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