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The Origins of EfficiencyAn examination of how production processes from penicillin to steel to semiconductors get more efficient over time, and a powerful argument for efficiency as an underrated driver of progress. Efficiency is the engine that powers human civilization. It's the reason rates of famine have fallen precipitously, literacy has risen, and humans are living longer, healthier lives compared to preindustrial times. But where do improvements in production
An examination of how production processes--from penicillin to steel to semiconductors--get more efficient over time, and a powerful argument for efficiency as an underrated driver of progress. Efficiency is the engine that powers human civilization. It's the reason rates of famine have fallen precipitously, literacy has risen, and humans are living longer, healthier lives compared to preindustrial times. But where do improvements in production efficiency come from? In The Origins of Efficiency, Brian Potter argues that improving production efficiency--finding ways to produce goods and services in less time, with less labor, using fewer resources--is the force behind some of the biggest and most consequential changes in human history. With unprecedented depth and detail, Potter examines the fundamental characteristics of a production process and how it can be made less time- and resource-intensive, and therefore less expensive. The book is punctuated with examples of production efficiency in practice, including how high-yield manufacturing methods made penicillin the "miracle drug" that reduced battlefield infection deaths by 80 percent during World War II; the 100-year history of process improvements in incandescent light bulb production; and how automakers like Ford, Toyota, and Tesla developed innovative production methods that transformed not just the automotive industry but manufacturing as a whole. He concludes by looking at sectors where production costs haven't fallen, and explores how we might harness the mechanisms of production efficiency to change that. The Origins of Efficiency is a comprehensive companion for anyone seeking to understand how we arrived at this age of relative abundance--and how we can push efficiency improvements further into domains like housing, medicine, and education, where much work is left to be done. "Brian Potter is the single best writer in America on how important things get built, and his new book is the single best example of his work." --Derek Thompson, author of Hit Makers and coauthor of Abundance"By the time you finish this book, you'll feel like you're well on your way to becoming an expert in manufacturing." --Noah Smith, author of Noahpinion
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4.0 ★★★★★
Based on 6 reviews
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Product Reviews
★★★★★ 5
Great for hair and skin. Great buy.
These pillow cases are great for my hair and skin. They look good, hold up well in the washer and dryer, and the price is great. They are cooling. Of course I wish they could be more cooling, but honestly I'm not sure that's even possible. Great pillow cases. Already bought more for other heads. Would buy again.
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Reviewed in the United States on March 11, 2026
★★★★★ 1
Hot hot hot. Side sleepers will hate it
At first touch, these are the coldest pillowcases I own … but only for seconds. Once you actually lay on them, within seconds they adjust to your body temp, the heat feels trapped, my head begins to feel hotter than before I laid down - which has in turn caused me loathe these pillow cases. I hate that I have missed the return window. Would never buy again, would never recommend. My satin ones aren’t even this hot! I gave them the good ole 30-day try.
Side sleepers - if you are like me and sleep on your side with arm tucked under pillow - flipping this pillow over in hopes of a cold side - forget it, it’s already hot from your arm.
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Reviewed in the United States on August 29, 2025
★★★★★ 2
Ehh
Pills up rather quickly
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Reviewed in the United States on June 7, 2026
★★★★★ 3
Nice but dissapointing
So it sometimes stays cool but if it’s under a blanket and you have your body on it at all it will get warm but the spots you don’t use will get cool sometimes. I am very disappointed in the material though because it’s like my dry skin scratched the pillow case all over which makes me question it and I don’t think I would buy again.
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Reviewed in the United States on December 15, 2025
★★★★★ 5
Great pillow, but the cooling effect depends on the cover
Color: Blue-ice Plus, Size: King(Pack of 2)
I really like this pillow overall. It’s comfortable, supportive, and feels well made. When you use it without a pillowcase, it definitely feels cool to the touch and does what it claims in terms of that initial cooling sensation.
However, once you put a pillowcase on it, you can’t really feel the cooling effect anymore. I’ve tried multiple different pillowcases made from different materials, and none of them really let that cool feeling come through.
That said, I still love the pillow itself. It’s comfortable and supportive enough that I’m keeping it. Just keep in mind that the cooling feature works best without a cover, which isn’t ideal for everyone.
Overall, a good pillow — just manage expectations about the cooling effect once it’s covered.
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Reviewed in the United States on February 17, 2026
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