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The Idea Is the Easy Part: Myths and Realities of the Startup World"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards "The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business." Chris Barton, Founder of Shazam, three time entrepreneur, inventor, and tech investor Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story driven
"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards "The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business." --Chris Barton, Founder of Shazam, three-time entrepreneur, inventor, and tech investor Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story-driven compendium of practical and accessible advice for navigating the risky entrepreneurial journey. Part business manual, part memoir, The Idea Is the Easy Part counters widespread myths of failure and success with lessons learned from Dovey's decades of hands-on business experience. Today's renowned businessmen and entrepreneurs, like Elon Musk, Mark Cuban, Peter Thiel, and more can earn celebrity and billionaire status. Our books, movies, and TV shows seem to say that with a big idea and a jazzy elevator pitch, anyone can quickly earn funding for their own startups and achieve massive financial success. In these stories, a brilliant innovation--and the funding you'll easily acquire--are all you need for success. The reality, however, is vastly different. Getting funding is incredibly hard, and success depends on many factors, strategies, and decisions. Between serving as the president of the company that developed the groundbreaking EpiPen, bringing entrepreneurship to a Fortune 500 company as president, working in venture capitalism for several decades, and being involved in the development of nearly 300 startups, Brian Dovey is well acquainted with entrepreneurship--its reality as well as its mythology. In The Idea Is the Easy Part, Dovey debunks common myths about businesses and lays out an enthusiastic but realistic guidebook for aspiring entrepreneurs guiding them with the right growth mindset to make better decisions at every stage of the entrepreneurial process. The Idea Is the Easy Part is a reliable guide to navigating entrepreneurial waters, replacing today's misleading notions with objective and actionable advice.Shipping Notes
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4.1 ★★★★★
Based on 24 reviews
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Product Reviews
★★★★★ 5
Cute fun toy
Style: Squirrel, Style: Squirrel
My pup doesn’t play with toys, she’s food driven but she absolutely loves this. The plush squirrels are just toys, but she goes after them like they’re treats. She chews and tosses them around once she gets one out. They haven’t torn, and it’s been a week so far. The quality of the tree and plush toys are higher than other burrow toys she has. It comes with 4 which is better than the typical 3. She’s small and though it doesn’t seem to be more difficult because the toys are bigger, she’s satisfied after getting only 2 out. Worth the little extra money.
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Reviewed in the United States on May 3, 2026
★★★★★ 5
My dogs love this toy!
Style: Rabbit
My small dogs Love this toy. They each bring me bunnies all day long. One bunny already has a little tear in it but easy to stitch. I'll see how long the toy lasts. So far it keeps them happy & busy.
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Reviewed in the United States on March 25, 2026
★★★★★ 5
Sturdy, cute and practical.
Style: Squirrel
These are so cute and practical. I have 2 mini schnauzer puppies and they are addicted to this play. It comes with 5 squirrels. They dig and smush into the holes in the tree to get the squirrels out. I throw them around and they play and then I put all the squirrels back in the tree. Again, they go right back to the process of smushing and digging around to get them back out. ALL the squirrels squeak! Excellent item, very sturdy tree and the squirrels can withstand quite a bit of aggressive play. (I've had to sew them a couple times)
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Reviewed in the United States on February 5, 2026
★★★★★ 4
Durable and adorable
Style: Turtle
Big dogs need love too. My boy is a Lab/Pyrenees mix and he carries his babies around everywhere. He is so gentle with them. He loves to get them out of their house, and keeps him busy mentally and physically. They are definitely indoor toys, but I would highly recommend these if you have a fur baby that gets a favorite toy and cares for the special toys for a long time. The only down side is the external stuffed “house” rips apart so we are left with the little bunnies, squirrels and turtles without their homes.
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Reviewed in the United States on December 29, 2024
★★★★★ 5
Little dogs get overwhelmed
Style: Squirrel
It’s as described but my dog won’t play with it, I think it’s a bit overwhelming for a 5 lb yorkiepoo. She loves the squirrels individually but won’t pull them out of the toy stump. It’s made well and good quality.
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Reviewed in the United States on March 2, 2026