SKU: 17984035112

Straight Talk About Public Relations

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Description

Straight Talk About Public Relations200 pages Trade Paperback Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. The media landscape is constantly changing. The 24 hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges and opportunities to inform and persuade. Most books on public relations are useless. Theyre boring academic textbooks written by group consensus filled

200 pages | Trade Paperback
Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations.



The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges – and opportunities – to inform and persuade.

Most books on public relations are useless. They’re boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks “guaranteeing” that you’ll go viral and instantly obtain fame and fortune.

Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence – it explains how the game of communications is played today.

Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work – and you'll find them in this revised edition.

Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into:
  • finding and engaging your audience
  • successfully pitching the media
  • writing an editorial that wows
  • creating a persuasive social media campaign
  • dealing with fake news
  • measuring PR success
This witty, no-holds-barred introduction to the art of public relations is perfect for entrepreneurs, small business owners, students, those working in the PR business who want to update their skills, and any consumer of media who wants to understand the secrets of persuasion. The foreword by Emmy Award-winning writer Dave Boone sets the stage for the book, where you’ll learn to master the skills of public relations and strategies to write well and deliver your messages in the right way, at the right time, to the right audience.
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SKU: 17984035112

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Amy
Charlottesville, US
★★★★★ 5
Great product! :)
Color: 01-silver
It looks great and work very smoothly on our kitchen counter.
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Reviewed in the United States on May 30, 2026
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Thomas J Standeven
Lake Worth, US
★★★★★ 5
Very fuctional
Color: 01-silver
Very stylish and functional, the suction cups hold it in place
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Reviewed in the United States on May 25, 2026
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Jacki Torres
Houston, US
★★★★★ 4
Functional and Good Quality
Color: 01-silver, Color: 01-silver
I give this SMARTAKE paper towel holder 4 stars. Overall, it's a very good product that I would recommend, but it has one minor drawback that takes away a star. The Positives Quality and Stability: The holder feels good quality, and the material (steel) is sturdy. Once placed on the counter, it's stable and adheres well to the surface. Assembly and Use: It was easy to put together; just read the instruction manual. I confirm that it works well even with large paper towel rolls. Furthermore, it's not difficult to change the roll at all. The Drawback The only problem is the small mechanism that's supposed to adjust and hold the roll (the piece that prevents it from twisting too much). As the paper gets used up, this piece doesn't do its job properly, and the paper unwinds more than it should. Conclusion: If you're looking for a modern, stable, and well-made holder for your kitchen, this is excellent. Just keep in mind that the adjuster isn't the best, but other than that, it does its job perfectly.
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Reviewed in the United States on October 18, 2025
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Patty C
Whiting, US
★★★★★ 5
Durable and nice look
Color: 02-black
Nice quality and nice look for our kitchen
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Reviewed in the United States on May 30, 2026
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K. K.
Los Angeles, US
★★★★★ 5
Classic holder keeps paper towels in place in a breeze.
Color: 06-bronze
This classic paper towel holder works perfectly. I had constantly unrolling paper towels in the breeze. This holder keeps everything in place now. So nice. Plus, it has a sleek, uncluttered design. I’m very pleased.
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Reviewed in the United States on May 18, 2026

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