SKU: 88716749775

怎麼做出最好選擇？人人都需要的行為經濟學

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怎麼做出最好選擇？人人都需要的行為經濟學=+ 7 1. 2 Ex. Ex. 1000 3. 4. 5 Ex. Ex. 6. 7 Ex. 1981PD amazonA

作者：犬飼佳吾 ｜ 譯者：游韻馨

       行為經濟學=經濟學+心理學
　　是一門研究人類如何思考得失、如何採取行動的學問，是更加實用的經濟學。
 
　　人通常是不理性的，我們怕麻煩、容易被輕鬆享樂的事情吸引、經常買下不需要的東西，大多數人都不是「聰明且完美的人」。本書揭開人類容易犯錯的本質，帶你認清自己思考習慣當中的偏誤，你將能建立正確得失觀念，運用在日常生活，做出更好的決定！
 
　　→7大篇章教你成為「選擇」專家！←
　　第1.2章 舉出人類奇妙的行為，提供讀者反思
　　Ex. 你現在是不是有明知不會再穿，卻一直放在衣櫃裡的衣服呢？而且，比起便宜的衣服，你更捨不得丟掉那些比較貴的衣服。
　　Ex. 如果給你1000元，並讓你自行決定要分多少錢給身旁的陌生人，不用問他的意見。明明最有利的結果是全拿，但多數人還是會選擇把錢分給對方。
 
　　第3.4.5章 介紹各項理論及人性思考的偏誤，對應實例淺顯易懂！
　　Ex. 人們經常不想白費已付出的時間金錢，即使知道繼續下去會吃虧，仍然選擇不退出，這就是「沉沒成本效應」。
　　Ex. 你有一個喜歡的對象，聽到朋友稱讚他，你心想「我的眼光果然沒錯」；要是朋友說了他的壞話，你卻「不相信」？
 
　　第6.7章 在生活中善用行為經濟學，建立正確心態
　　Ex. 你在店家看到「下殺五折！」等促銷詞彙，開始覺得心動時，請先問自己，假如沒看到這些用語，你還會想買嗎？如果本來完全不需要，就算再便宜，買下它都不算是「賺到」。
 
　　◎行為經濟學是要讓我們過得更幸福的方法，不是人生終極的目的。告訴自己盡量做出合理的決定，偶爾吃虧也沒關係。
 
本書特色
 
　　●大人小孩都適讀的行為經濟學入門書
　　行為經濟學是近年愈來愈受矚目的領域，本書文字淺白，每跨頁介紹一個主題，篇幅適中容易掌握，也從孩子角度出發，提供爭取零用錢的技巧、買東西的觀念、交朋友的觀念等，這些思維都能延伸到成人的社會生活。
　　行為經濟學不僅有運用金錢的策略，還有處事的方針，愈早了解，好處愈多，是給孩子受用一生的禮物。
 
　　●大量實例，觀念立即應用
　　全書舉出五十多個例子，深入淺出的介紹人們「思考的習慣」，包含人們容易陷入的思考偏誤，更進一步教讀者應對方法；專門一章介紹「輕推理論」如何引導人心前往好的方向，具體實例令人恍然大悟。貼近生活，讀者能立即應用。
 
　　●開啟家庭對話、課堂思辨
　　透過書中日常生活的案例：零用錢、買禮物、到餐廳吃飯時餐點的選擇等等，家長能與孩子開啟對話討論，並藉由每篇末尾提出的「一起來思考」問題，交流彼此想法，一同建立家庭的理財與行事觀念；也適於在學校課堂討論，思考什麼樣的選擇對自己和社會有利，培養公民素養。
 
　　㊕用心細節
　　為了臺灣讀者閱讀便利，情境範例中所敘商品、餐點等的價格，不直接沿用原文的日圓定價，以避免造成隔閡感；而是調整為適合臺灣生活經驗的金額，讓你超順暢吸收本書的經濟學知識！＄＄＄
 
　　※適讀年齡：高年級以上學生至一般成人

作者
 
犬飼佳吾

　　明治學院大學經濟學部副教授。1981年出生於長野縣松本市。北海道大學研究所文學研究科博士。曾任日本學術振興會特別研究員PD、巴黎綜合理工學院研究員、大阪大學社會經濟研究所講師。專攻行為經濟學、實驗經濟學、神經經濟學。榮獲大阪大學獎、第三屆雅虎日本商業公司金融統籌本部優秀論文獎（行為經濟學會）。運用社會科學的實驗方法，探究人類社會性的起源。

譯者

游韻馨

　　在豆府小樓與十隻豆豆一起過著鄉下生活的自由譯者。譯作包括《一人創業強化攻略》、《amazon絕對思考》、《有趣到睡不著的植物學》、《我們的椿象圖鑑》、【哆啦A夢科學任意門】系列等多部作品。
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SKU: 88716749775

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4.0 ★★★★★
Based on 22 reviews
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L
Verified Purchase
LanaB
Port Orchard, US
★★★★★ 5
Ends in a cliffhanger
Format: Kindle
Thankfully, the next book is already available. Roxy Collins is the queen of omegaverse slow burn. This particular series is omegaverse with wolf shifters. Thoroughly enjoyed this book! Lots of suspense and trying to figure out what is true and what's really going on. I loved it! Pretty spicy once the action starts. Heats are pretty much always spicy. There is a little bit of male interaction, but not full-on shmex. Definitely recommend.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 29, 2025
D
Verified Purchase
Dolores Evans
Draper, US
★★★★★ 5
Epic!!!!
Format: Kindle
Absolutely addicted from the first page. The twists and turns, world building and character development all come together for the perfect Omegaverse. And let's not forget that spice because knots are life and these are spectacular. Running for book #2 because that cliffhanger was torturous.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 17, 2024
R
Verified Purchase
Ruth Ann Burt
Waukegan, US
★★★★★ 5
Great book
Format: Kindle
I absolutely feel in love with all 4 characters!!! The bedroom scenes were 🌋🌡🔥🔥🔥. I couldn't put this book down!!! I'm hooked for the whole series Book 2 here I come!!!!! Its a fun easy book and story to read!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 4, 2024
D
Verified Purchase
Danyelle
Birmingham, US
★★★★★ 4
Fun with a late blooming omega
Format: Kindle
I like this book. The story is fun, cute, and sexy. There's just a little drama, some excellent, steamy scenes, and a fairly good relationship building storyline. I especially like how all the main characters are a bit older than the usual 20 somethings I tend to see in this kind of book. Having said that, I wish there were more descriptions of the places, as well as the food in the fancy restaurant. I enjoyed the cocktails at the club, so I missed that kind of detail when Gray took Madison on a dinner date. I also wish there had been more interaction between Lucas and Madison, and Lucas and Rian. It felt a bit lopsided, with a focus on Rian, Madison, and Gray. I wish it had been proofread - there are a lot of typos, but nothing too distracting.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 12, 2022
J
Verified Purchase
Jennifer G
Pawtucket, US
★★★★★ 3
Madison Deserved Better
Format: Kindle
Madison was a beta...except she wasn't any longer. She was a late presenting Omega. And she was struggling. She was tall and thin, not tiny and curvy. She was opinionated. She was everything an Omega was not. After suffering through her first heat, her friends took her to Ardor, a club where Omegas came to safely find Alphas. She's not expecting much but then she connects with a sexy beta. And when she meets his Alphas, they set her body on fire. Maybe, she's found her no-strings-attached heat pack. Maybe, she's found something more. I could not connect with the characters in this book, so their story never resonated with me. And there was no love story; there was sex. Grey made it clear from the beginning that he had a true love and it was his beta boy, Rian. He went so far as to reassure Rian “Say the word, I’ll never touch her again. Lucas can put the babies in her. I only need you, beta boy”. So, Madison was there for babies, no emotions needed. Nice. No, thank you. I want the Omega to be the center of their world, not an incubator. Lucas and Rian weren't any better. After her heat, they let her leave. Not one of them made her feel valued. No one gave her a reason to stay or even offered a cuddle. And the sex didn't even come across as mind-blowing. Madison deserved better.
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Reviewed in the United States on March 11, 2025

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