Madly Marvelous

From the award‑winning costume designer of Amazon Prime Video’s The Marvelous Mrs. Maisel, Madly Marvelous is a collection of the show’s costumes, featuring never‑before‑seen photography, original sketches, production stills, and behind‑the‑scenes images.

This exploration of the costumes of The Marvelous Mrs. Maisel from Emmy‑winning costume designer Donna Zakowska offers an in‑depth look at the designs that helped define one of television’s most visually celebrated series.

The book examines the inner workings of Zakowska’s creative process, as well as the many inspirations behind the show’s wardrobe, including period photography, American and European fashion trends, and the various cultures and countercultures of late‑1950s New York.

With photographs from Zakowska’s workspace, production stills, and behind‑the‑scenes material, Madly Marvelous follows the series from season to season, showing how the vocabulary of fashion—context, style, color, cut, accessories, and more—plays a central role in defining and developing the characters.

A visually rich and thoughtfully documented volume, Madly Marvelous offers readers a curated look at mid‑century fashion through the lens of costume design and television production, appealing to fans of the series as well as readers interested in fashion history and design.

The Emmy‑ and Golden Globe‑winning series The Marvelous Mrs. Maisel was created by Amy Sherman‑Palladino (creator and showrunner of Gilmore Girls) and starred Rachel Brosnahan, Alex Borstein, and Tony Shalhoub. The show earned widespread critical and audience recognition, with particular attention paid to its meticulously designed period costumes.