SKU: 79292659874

Bourbon Empire

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Description

Bourbon EmpirePulls aside the curtain of puffery to show . . . the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves. Wayne Curtis, The Wall Street Journal Walk into a well stocked liquor store and youll see countless whiskey brands, each boasting an inspiring story of independence and heritage. And yet, more than 95% of the nations whiskey comes from a small handful of giant companies with links to

“Pulls aside the curtain of puffery to show . . . the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves.” —Wayne Curtis, The Wall Street Journal
 
Walk into a well-stocked liquor store and you’ll see countless whiskey brands, each boasting an inspiring story of independence and heritage. And yet, more than 95% of the nation’s whiskey comes from a small handful of giant companies with links to organized crime, political controversy, and a colorful history that is far different than what appears on modern labels. In Bourbon Empire, Reid Mitenbuler shows how bourbon, America’s most iconic style of whiskey, and the industry surrounding it, really came to be—a saga of shrewd capitalism as well as dedicated craftsmanship.
 
Mitenbuler traces the big names—Jim Beam, Maker’s Mark, Evan Williams, and more—back to their origins, exploring bourbon’s founding myths and great successes against the backdrop of America’s economic history. Illusion is separated from reality in a tale reaching back to the Whiskey Rebellion of 1794, when the ideologies of Thomas Jefferson and Alexander Hamilton battled to define the soul of American business. That debate continues today, punctuated along the way by Prohibition-era bootleggers, the liquor-fueled origins of NASCAR, intense consolidation driven by savvy lobbying, and a Madison Avenue plot to release five thousand parrots—trained to screech the name of a popular brand—into the nation’s bars.
 
Today, the whiskey business takes a new turn as a nascent craft distilling movement offers the potential to revolutionize the industry once again. But, as Mitenbuler shows, many take advantage of this excitement while employing questionable business practices, either by masquerading whiskey made elsewhere as their own or by shortcutting the proven production standards that made many historic brands great to begin with.
 
A tale of innovation, success, downfall, and resurrection, Bourbon Empire is an exploration of the spirit in all its unique forms, creating an indelible portrait of both American whiskey and the people who make it.

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SKU: 79292659874

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Fix It Witham
Natrona Heights, US
★★★★★ 5
Fantastic Product
I bought these hangers to mount my speakers. They are heavy duty, has a curl at the end to keep the speakers from falling off, and I was able to mount them and have clearance underneath. Awesome!!
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Reviewed in the United States on November 7, 2024
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Taylor McDevitt
Chelsea, US
★★★★★ 4
Does it's purpose with style
We used these in our pantry and dining room for shelves and they turned out well. The only reason they are hard to install is because of the design (which is very nice) so it is worth it. It just takes time when you you are hanging the shelves, to do it correctly. While they can hold a lot, we realized that a bunch of cans or jars cannot go on these shelves. Luckily we had another option for heavy items (Example: We had about 40ish pounds of cans/jars on a 1x12 board that is 33 inches long with 2 of these brackets...and it was too much). If you do not need to hold a lot of weight, these shelves are a for sure, for the price and quality. If you NEED they for something heavy, then you probably will have to go with something more practical from a hardware store. We LOVE them for our pantry!
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Reviewed in the United States on March 28, 2020
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FredsMyth
Dallas, US
★★★★★ 5
Worked as intended
Hubby used these to mount a shelf above a long span of windows. They worked great and allowed a clean visual appearance.
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Reviewed in the United States on December 7, 2025
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Amazon Customer
Natrona Heights, US
★★★★★ 5
Nice brackets
These are nice sturdy brackets for butcher block shelf however they do bend a bit. We installed in a corner so was able to pin to side wall no problems on big shelf. The smaller shelf about 18” moves a bit up and down when loading. Now very little and no worries about it but not rock solid
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Reviewed in the United States on January 20, 2024
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PK
Los Angeles, US
★★★★★ 5
Easiest shelf brackets ever!
Live these! They were great look good and we’re easy to install
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Reviewed in the United States on December 12, 2025

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