SKU: 77921081872

Misbelief

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MisbeliefBy: Dan Ariely In this thoughtful, moving, and well written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.Yuval Harari, bestselling author of Sapiens Misbelief is an urgent examination of the human attraction to

By: Dan Ariely     

“In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.”—Yuval Harari, bestselling author of Sapiens

Misbelief is an urgent examination of the human attraction to misinformation. This timely book can provide a crucial foundation for building a more empathetic and informed society.”—Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret

The renowned social scientist, professor, and bestselling author of Predictably Irrational delivers his most urgent and compelling book—an eye-opening exploration of the human side of the misinformation crisis—examining what drives otherwise rational people to adopt deeply irrational beliefs.

Misinformation affects all of us on a daily basis—from social media to larger political challenges, from casual conversations in supermarkets, to even our closest relationships. While we recognize the dangers that misinformation poses, the problem is complex—far beyond what policing social media alone can achieve—and too often our limited solutions are shaped by partisan politics and individual interpretations of truth.

In Misbelief, preeminent social scientist Dan Ariely argues that to understand the irrational appeal of misinformation, we must first understand the behavior of “misbelief”—the psychological and social journey that leads people to mistrust accepted truths, entertain alternative facts, and even embrace full-blown conspiracy theories. Misinformation, it turns out, appeals to something innate in all of us—on the right and the left—and it is only by understanding this psychology that we can blunt its effects. Grounded in years of study as well as Ariely’s own experience as a target of disinformation, Misbelief is an eye-opening and comprehensive analysis of the psychological drivers that cause otherwise rational people to adopt deeply irrational beliefs. Utilizing the latest research, Ariely reveals the key elements—emotional, cognitive, personality, and social—that drive people down the funnel of false information and mistrust, showing how under the right circumstances, anyone can become a misbeliever.

Yet Ariely also offers hope. Even as advanced artificial intelligence has become capable of generating convincing fake news stories at an unprecedented scale, he shows that awareness of these forces fueling misbelief make us, as individuals and as a society, more resilient to its allure. Combating misbelief requires a strategy rooted not in conflict, but in empathy. The sooner we recognize that misbelief is above all else a human problem, the sooner we can become the solution ourselves.

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SKU: 77921081872

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4.9 ★★★★★
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Booktroll
Dallas, US
★★★★★ 5
Well researched, disturbing, engaging.
Format: Paperback
I was amazed at how indepth and involved this history was. Very interesting, engaging and also very disturbing.
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Reviewed in the United States on April 1, 2026
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S. tamburin
Grantham, US
★★★★★ 4
Good For History Lovers
I doubt anyone who does not want to read a true historical book with a lot of facts but not as exciting as a non-fiction novel will enjoy this. I liked it because I learned a lot of things about New York that I was really surprised to read. Seems my beloved New York had a pretty bloody, violent history towards slaves and Catholics and some others the leaders and people did not like. I didn't realize the punishments of the day were just as bad, if not worse, than those of the Salem Witch hunt days. Beware, some of the content may turn your stomach.
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Reviewed in the United States on March 17, 2014
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Rocco Dormarunno
Carnegie, US
★★★★★ 5
Search for Scapegoats
Format: Hardcover
Jill Lepore's "New York Burning: Liberty, Slavery, and Conspiracy in Eighteenth-Century Manhattan" is a valuable and admirable examination of one of the darkest episodes in New York's history: the so-called slave rebellion of 1741 and the brutal vengeance that was extracted. Professor Lepore's painstaking research confronts the reader with a terrible conclusion: even the most respectable of people in society will consent to the deaths of human beings, based on even the tiniest shreds of evidence. Focusing primarily on the actions of Daniel Horsmanden, the City's Recorder, Lepore provides the reader with a background on the attitudes of New York's whites toward their slaves. She makes clear that Gotham was neither the first nor only city to have witnessed slave uprisings. (It had suffered a similar uprising a couple of decades earlier.) But the events of 1741 were unique for several reasons: --the shifting finger-pointing at various groups; --the inconsistency of Mary Burton's testimony, which essentially was the case against several slaves;and --Horsmanden's bizarre behavior toward Mary Burton. Admittedly, I've only superficially studied this dark time in New York's history, so I was shocked to learn that there were actually several "conspiracies": the Negro Plot, Hughson's Plot, the Spanish Plot, the Roman Plot, etc. Each plot was hatched depending on who confessed to what. Worst of all, the white population of New York--fueled by racism, xenophobia, paranoia, and, not the least of all, bloodlust--went right along with it. And, with the exception of an intriguing anonymous letter from Massachussetts, it seems the rest of the colonies went along with it, too. While Horsmanden is just short of villified in this book, he is not alone in his culpability. Professor Lapore's "New York Burning" will disturb many readers. The accounts of the slaves and the few whites burning, hanging, begging, and praying are graphic and heartbreaking. Still, this in an incredibly important book for anyone interested in the history of our nation and/or the all-too-tragic fragility of race relations in America. For this, Professor Lapore deserves our appreciation
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Reviewed in the United States on June 8, 2006
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Reckless Reader
Whiting, US
★★★★★ 5
Spectacular Albeit Unknown History of Race Relations
Format: Hardcover
This is a great piece of historiography about something few know about at all --- slavery in New York City in the 18th century. How about a slave "rebellion" in New York City, how about more people burned at the stake than in the Salem witchcraft trials, how about dark byways and highways of old New York, barely transformed from its days as New Amsterdam, dark plots in dank places, shrill frightened tyrants overreacting with bloody retribution, burned ruins of an early African American village in Central Park? One cannot make up this stuff, it is too real so it must be history at its best. And written by one of our premier authors of history, a woman who makes our history live in The New Yorker to the acclaim of many, and yet whose best book, this one, is still too little known. If you appreciate Harry Truman's remark that the only new thing under the Sun is the history you haven't read, then this is one to curl up with and marvel at; a great way to spend a rainy day or a dark night.
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Reviewed in the United States on January 22, 2010
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Michael Pointer
Battle Creek, US
★★★★★ 4
Good, but not great.
Format: Paperback
Kudos to Lepore for delving into an important, little known subject, which she does better than most historians. At times, however, I think she felt the need to put every little piece of information she got into the book. It was way too long. Some good research, but she has done better. Still, worth checking out. I like to think I know American history, but I know nothing about this awful chapter.
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Reviewed in the United States on April 1, 2019

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