SKU: 74343746507

Tap

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Description

TapBy: Anindya Ghose How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two way exchange can

By: Anindya Ghose     
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.

Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker.

Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

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SKU: 74343746507

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Erich W.
Alexandria, US
★★★★★ 5
Perfect for what I needed.
Size: 2 Colors each 10FT, Style: 10AWG
I used this wire for the umbilical cord from my truck to my slide in camper. The flexibility of this wire makes it much easier handle and route in between the cab and bed. I do have it enclosed in a flexible cover.
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Reviewed in the United States on September 2, 2019
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Guy Stuart
Massapequa, US
★★★★★ 5
Just what I wanted
Size: 6 Colors each 5FT, Style: 10AWG
Liked the color coding of the silicon insulation and the flexibility
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Reviewed in the United States on December 5, 2024
C
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Carl
Belleville, US
★★★★★ 4
Fit my needs
Size: 2 Colors each 10FT, Style: 10AWG
Just what I needed, worked well
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Reviewed in the United States on February 13, 2020
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Jimmy
Phoenix, US
★★★★★ 5
Just a little color
Size: 6 Colors each 5FT, Style: 10AWG
Thank you for your product I'll be back thank you again nice very nice..
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Reviewed in the United States on September 23, 2024
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Trilobytes
Los Angeles, US
★★★★★ 5
Confirmed copper by measurement
Size: 2 Colors each 10FT, Style: 10AWG, Size: 2 Colors each 10FT, Style: 10AWG
There are many fake "copper" wire products on Amazon these days, which are not actually copper. Some are even supposedly tinned, but what is inside may be an alloy of copper like brass, so you can't even trust color or color of the cut ends of the wire. This wire, as of April 2021 at least, is actually copper, per 4 wire resistance measurement using Kelvin clips. A 10 foot piece of 10 gauge should read .01 ohms, and this wire does.
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Reviewed in the United States on April 26, 2021

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