SKU: 74012593188

Data Is Everybody's Business

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Data Is Everybody's BusinessBy: Barbara H. Wixom, Cynthia M. Beath, Leslie Owens Series: Management on the Cutting Edge A clear, engaging, evidence based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetizationconverting data into moneytoo narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, its critical to

By: Barbara H. Wixom, Cynthia M. Beath, Leslie Owens   | Series: Management on the Cutting Edge 
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.


Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed.

Key features of the book:
•   Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
•   Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks
•   Rich with detailed case studies
•   Supplemented by free MIT CISR website resources (cisr.mit.edu)

Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.
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SKU: 74012593188

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Based on 26 reviews
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Marleni vasallo
New York, US
★★★★★ 5
Muy lindo
Color: G9901: Gold band & Gold dial
Es un regalo pero todavía no se ha husado espero q sea bueno
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Reviewed in the United States on February 8, 2026
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BBZ
Lake Worth, US
★★★★★ 5
Very nice, but sizing is inconsistent
Size: 10 Wide, Color: Ivory/White/British Tan
All of these Cole Haan shoes are extremely well made and I like the styling. On the other hand, the sizing is very inconsistent and you may end up having to do a lot of returns trying to find the right size. Then if you get a different color of it, you may find the sizing different yet again. If you find your right zie, they are really nice shoes at a very reasonable price for the quality.
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Reviewed in the United States on February 6, 2026
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Lofidelityrockr
Natrona Heights, US
★★★★★ 5
I love this brand. These shoes look and fit great!
Size: 13 Wide, Color: Black/White/Black
I love wearing Cole Haan shoes. This is the second pair I’ve owned and the style just gets me. I’ve worn these to work at a great professional job every day, not just casual Friday. I wear these when I head out shopping or to dinner. They are functional, comfortable, built for regular and bigger wider feet and comfortable. I am 6 feet tall and my feet have changed size over the years to me needing a wider shoe to relieve pressure on my toes and front wide porting of my foot. So the 13W feels great and still walks the same as a regular 14 but more comfort for me. They look amazing and qualify in some offices as dress shoes (depending on company rules they will justify a sneaker as a shoe with the tan colored “gum” sole as a sneaker) so check company policy. The black sole on this makes it look more dressy. I am switching out the laces to match my previous Cole Haan because I think the white shoelaces look better. As an adult, aside from my Kenneth Cole boots Reaction boots and Doc Marten’s these are the only shoes I will pay 3 digits for. This looks like skater shoes but with a more mature look.
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Reviewed in the United States on December 19, 2025
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BWolfeJR
Chelsea, US
★★★★★ 5
I am certainly glad I found them and finally ordered
Size: 10, Color: Ivory/White/British Tan
A bit bulkier than my Stan Smiths Leather versions, but actually more comfortable. They seem to be a bit "clunkier" looking than a streamline Stan Smith, but it's a matter of style. It works for a change of pace. Gets or picks up dirt a bit, but cleans well, except the canvas part. Has lasted almost 6-8 months with very little signs of wear. Feels very secure in any type of weather or condition. Great alternative or addition to having a pair of Stan Smiths.
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Reviewed in the United States on May 12, 2026
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Rilind
New York, US
★★★★★ 5
Amazing shoes
Size: 10.5 Wide, Color: Black/White/Black
Amazing shoes
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Reviewed in the United States on May 31, 2026

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