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Rethinking Competitive AdvantageBy: Ram Charan How do you gain an edge in the digital world order? Another book for the ages from a master! . . . Particularly insightful is his emphasis on how the end to end individual consumer experience will separate winners from losers in our new digital age.Fred Hassan, chairman, Caret Group; former CEO, Schering Plough and Pharmacia The old ways of creating competitive advantage for your businesssuch as building moats to ward off
By: Ram CharanHow do you gain an edge in the digital world order?
“Another book for the ages from a master! . . . Particularly insightful is his emphasis on how the end-to-end individual consumer experience will separate winners from losers in our new digital age.”—Fred Hassan, chairman, Caret Group; former CEO, Schering-Plough and Pharmacia
The old ways of creating competitive advantage for your business—such as building moats to ward off competitors—have become dangerous. Giants like Amazon and Alibaba are creating vast new market spaces through a deft combination of tools like machine learning and business savvy that reimagines customer experiences while generating immense shareholder value.
A handful of traditional companies, including Fidelity Investments, Walmart, and B2W, have adopted these new approaches to reinvigorate their businesses. Most, however, are stalled—and the clock is running out.
In this lively, accessible guide, Ram Charan, bestselling author and adviser to some of the world’s top CEOs and boards, redefines competitive advantage for the digital-first era, offering a set of new rules to get ahead:
• Create an ecosystem with third-party partners to revolutionize and personalize the customer experience.
• Empower teams focused on a single task, building a “social engine” that drives constant innovation, fast execution, and customer satisfaction.
• Attract funders who understand the big picture: that beyond a certain scale, major upfront spending will turn into a cash-generation machine.
Filled with stories that peek behind the curtain of digital behemoths as well as traditional companies that have transformed their organizations, Rethinking Competitive Advantage offers concrete advice and methods to help you conceive of new market spaces and moneymaking models.
Competing against digital giants might seem daunting, if not impossible. The necessary computing power is within any company’s reach. By borrowing from these digital winners’ playbooks, traditional companies and upstarts alike can gain an upper hand. Whether you’re in the C-suite or brainstorming the next big idea from your garage, Rethinking Competitive Advantage is the ultimate guide to creating competitive advantage today.
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4.4 ★★★★★
Based on 16 reviews
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Product Reviews
★★★★★ 5
So far so good
Color: Aqua
For the past 2 years I’ve been looking for an interactive ball our dog won’t break within days.
I appreciate that it’s all foam, without any ropes or plastic pieces he can chomp on.
I don’t let him use it as a chew toy but after catching it he does like to chew on it for a little bit, and it’s held up nicely after a month.
Would recommend
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 7, 2026
★★★★★ 2
if vibration excites your dog then it's okay
Color: Aqua
They're okay bit just basically vibrate. Was hoping they would roll around and their own but just really vibrate so my dogs didn't get much from it.
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Reviewed in the United States on November 29, 2025
★★★★★ 4
Please make a smaller one!! LOVE 💕
Color: Aqua, Color: Aqua
Giving a 4 star only because ….you dont have a smaller one!!
My dog loves these!!!
PLEASE PLEASE PLEASE!!! Make a smaller one!!!….. Just like this one!!!!!!
Made very well!!
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Reviewed in the United States on January 4, 2026
★★★★★ 5
Ball
Color: Aqua
Love it. My golden doesn’t like when it runs by itself but shepherds loves it
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Reviewed in the United States on October 25, 2025
★★★★★ 3
Not all it’s cracked up to be.
Color: Aqua
Doesn’t really bounce all that much. Doesn’t really stay on either. My dobe could care less about it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 5, 2026
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