SKU: 64021778408

Traction

Sale price$172.80 Regular price$192.00
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Ships within 48 hours · Estimated delivery Aug 23 - Aug 28

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Description

TractionBy: Gabriel Weinberg, Justin Mares Most startups dont fail because they cant build a product. Most startups fail because they cant get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be

By: Gabriel Weinberg, Justin Mares     

Most startups don’t fail because they can’t build a product.
Most startups fail because they can’t get traction. 


Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.
 
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
 
Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path.

Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to:
 
·Find and use offline ads and other channels your competitors probably aren’t using
·Get targeted media coverage that will help you reach more customers
·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
·Improve your search engine rankings and advertising through online tools and research

Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

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SKU: 64021778408

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Amazon buyer
Lowell, US
★★★★★ 5
Beautiful lux sheepskin, you won't be disappointed!
Size: Single Pelt/2 ft x 3 ft, Color: Grey
I just got this today, 2 day delivery. It's a beautiful silver grey 2'x3', no smell, no shedding, super soft and has a luxurious feel. I can't believe it's real and so affordable! I have it draped on an ottoman in front of the couch. I love it and already want to buy a few more for my mid century modern couch and chairs. So chic! Highly recommend!
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Reviewed in the United States on May 9, 2026
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McDaniel Irvin
Los Angeles, US
★★★★★ 5
Soft and great quality
Size: Single Pelt/2 ft x 3 ft, Color: Blue, Size: Single Pelt/2 ft x 3 ft, Color: Blue
Beautiful and very soft. Love the color
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Reviewed in the United States on February 2, 2026
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Dawn
Whiting, US
★★★★★ 4
Very nice if you aren't too pick on actual color.
Size: Single Pelt/2 ft x 3 ft, Color: Blue
Colors may vary. I really liked this, it was the perfect size and that perfect combination of soft and fluffy, but not being "too fluffy" and looking like a shaggy dog that needed a haircut. My only complaint was the color. Supposed to be blue, and I know monitors and lighting distort stuff but this was an obvious turquoise/teal. Much much greener than I was looking for. I could have made any variant of an actual blue work from powder baby to practically navy, but not this. I had to return, but other than the color, this seemed to be a very nice rug. Sad the color was so off.
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Reviewed in the United States on February 10, 2025
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Mary
Battle Creek, US
★★★★★ 5
Very Nice
Size: Double Pelt/2 ft x 6 ft, Color: Mocha
Great in my office chair for added comfort
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Reviewed in the United States on April 9, 2026
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Ninel Bubon
Draper, US
★★★★★ 5
It is real and natural. No synthetic- no allergy!!!
Size: 2' x 6' (Double Pelt), Color: Brown Tipped
SUPER QUALITY, the color is exactly like on the picture, I love it!!! Thank you!
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Reviewed in the United States on April 3, 2026

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