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Description
Made to StickBy: Chip Heath, Dan Heath NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. Anyone interested in influencing othersto buy, to vote, to learn, to diet, to give to charity or to start a revolutioncan learn from this book.The Washington Post Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true:
By: Chip Heath, Dan HeathNEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.
“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
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4.8 ★★★★★
Based on 15 reviews
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Product Reviews
★★★★★ 5
Beautiful gold finish
Color: Gold-aa
Perfect gold finish for our new condo kitchen.
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Reviewed in the United States on February 14, 2026
★★★★★ 4
Nice gold paper towel holder on a budget
Color: Gold-aa
For a less expensive option I was please with the assembly and the look. It did come a little scratched but mostly in hidden spots and for the price, can’t be beat. It is not super heavy feeling though, so if you want a really solid heavy holder this might disappoint, however I like that feature since I don’t want heavy things scratching and breaking my counter or tile floor. It doesn’t wobble and I like the color so I am mostly pleased, only giving it a little less of a review because it did come a little scratched
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Reviewed in the United States on June 1, 2026
★★★★★ 5
Does the job.
Works as a paper towel holder. Its a stick. It doesnt look like a cheap stick and it didn't break. Which means it met all my criteria. Great job.
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Reviewed in the United States on June 3, 2026
★★★★★ 5
Nice product
Color: Gold-aa
when having guests over, it's nice for each one to use their own towel instead of having a 'community' guest towel, or those fancy ones that people feel guilty using. This solved the problem.
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Reviewed in the United States on April 7, 2026
★★★★★ 5
Poem by Luci Shaw and Illustrated by Ned Bustard
Format: Hardcover
A wonderful book for all ages! Thank you to InterVarsity Press, Luci Shaw, and Ned Bustard. The book ends with A Note from the Author. Luci Shaw writes, "And if this book inspires children to write their own poem or story, or create some art, both Ned and I would be so very pleased!" Thank you.
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Reviewed in the United States on November 8, 2022