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Description
Hit MakersBy: Derek Thompson From the #1 New York Times bestselling co author of Abundance comes a groundbreaking and entertaining investigation into what makes a hit a hitfrom films and music to art and design. Enthrallingfull of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." Adam Grant Nothing goes viral. If you think a popular movie, song, or app came out of nowhere to become
By: Derek ThompsonFrom the #1 New York Times bestselling co-author of Abundance comes a groundbreaking and entertaining investigation into what makes a hit a hit–from films and music to art and design.
“Enthralling—full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." —Adam Grant
Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators—the audience of your audience.
In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.
Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention.
From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.
In Hit Makers, Derek Thompson investigates:
* What Taylor Swift, the printing press, and the laugh track have in common
* The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses
* How advertising critics predicted Donald Trump
* The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history
* How Barack Obama and his speechwriters think of themselves as songwriters
* How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals
* The French collector who accidentally created the Impressionist canon
* Quantitative evidence that the biggest music hits aren’t always the best
* Why almost all Hollywood blockbusters are sequels, reboots, and adaptations
* Why one year--1991--is responsible for the way pop music sounds today
* Why another year --1932--created the business model of film
* How data scientists proved that “going viral” is a myth
* How 19th century immigration patterns explain the most heard song in the Western Hemisphere
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4.3 ★★★★★
Based on 6 reviews
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Product Reviews
★★★★★ 5
Just as described
Color: Darkred
Beautiful clutch. Spacious enough to carry essentials. Really cute for a date night!
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Reviewed in the United States on February 17, 2026
★★★★★ 5
Elevated and Fun
Color: 1-gold
Love this! Super cute, feels quality and has a unique pitch to the handle that stands out. Easy to tuck under arm, feels elevated and fun.
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Reviewed in the United States on April 11, 2026
★★★★★ 3
Nice but leather scratched
Color: 1-silver
Nice design but leather got easily scratched
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Reviewed in the United States on November 14, 2025
★★★★★ 5
Great buy
Color: Black
Love this: feels chic and effortless. The material feels really nice, the zipper is smooth and the stitching even. It's also a nice size: big enough to hold basics and a smaller paperback book (I can carry my Kindle Paperwhite in a slim case). There's no embellishment, it's very minimal. Even the zipper is hidden. You could add a larger zipper pull if you wanted a touch of something extra. There's one zipper pocket large enough to hold my cell and then some. There's also a delicate gold chain as a shoulder strap that can easily be removed. I'd love to see more colors added.
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Reviewed in the United States on September 18, 2019
★★★★★ 5
Simply cute and versatile
Color: Black7
Cute stylish but simple purse. No smell and could wear with a lot of outfits
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Reviewed in the United States on December 28, 2025
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