Your Soul

Your SoulHand signed acrylic original artwork by Yama. Your Soul continues the development of YAMA's Moo character while shifting the focus towards themes of artificial happiness, social conformity, and the endless pursuit of satisfaction. The artwork explores the idea that modern society often encourages people to seek fulfilment through external validation, material success, and consumer culture. While they might suggest happiness and contentment, the

Hand-signed acrylic original artwork by Yama.

‘Your Soul’ continues the development of YAMA's Moo character while shifting the focus towards themes of artificial happiness, social conformity, and the endless pursuit of satisfaction.

The artwork explores the idea that modern society often encourages people to seek fulfilment through external validation, material success, and consumer culture. While they might suggest happiness and contentment, the satisfaction they provide is often temporary, creating a cycle in which the desire for more never truly disappears.

In the painting, Moo is presented in a darker and more unsettling form than in previous works. Although the character retains its familiar playful appearance, sharp teeth and a forced smile introduce a sense of discomfort and contradiction. A hand pulls at Moo's cheek, physically creating a smile that does not appear genuine. This gesture becomes a symbol of the pressure to appear happy and successful, regardless of how one truly feels.

The character's expression suggests an ongoing hunger—both literal and metaphorical. Despite the forced smile, there is a sense that something is still missing. This reflects YAMA's interest in the gap between the image of happiness that society promotes and the reality of human desire, which is often difficult to fulfil completely.