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Description
SwayBy: Ori Brafman, Rom Brafman A fascinating journey into the hidden psychological influences that derail our decision making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone important? Why are we more likely to fall in love when theres danger involved? In Sway, renowned organizational thinker Ori
By: Ori Brafman, Rom BrafmanA fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).
Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.
Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.
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★★★★★ 5
Flawless Finish & Fantastic Value
These blenders are a total game-changer. The quality is fantastic, they are incredibly soft, bouncy, and provide a seamless, smooth finish for my foundation. I was also impressed by how well they handle powder for setting.
Getting a 6-pack is an unbeatable value for the quantity. I am officially a fan and will definitely be purchasing these again!
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Reviewed in the United States on April 13, 2026
★★★★★ 5
best makeup sponges on the market....even better than the $20 ones
best makeup sponges on the market....even better than the $20 ones. super soft, even coverage, doesn't absorb too much product & extremely affordable for a multi-pack so you can start throwing away your sponges when they go bad instead of hanging onto them for concerning amounts of time
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Reviewed in the United States on May 9, 2026
★★★★★ 5
My new favorite
Love these little sponges! They are soft and easy to use. Great price. Will definitely reorder when needed and have recommended to friends. Will definitely be buying more for stocking stuffers at Christmas.
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Reviewed in the United States on April 10, 2026
★★★★★ 5
Softest beauty blender on the market.
These are the softest and best beauty blender out there. I didn’t want to believe they were any different than all the rest, but they are! And what a price.
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Reviewed in the United States on May 21, 2026
★★★★★ 5
Best on the market
Super soft, better for blending. Best beauty blender I've found so far. Will repurchase, just not too soon because multiple come in a pack. Great for any type of make up whether it's foundation, concealer, liquid blush or even bronzer. Very happy with this purchase.
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Reviewed in the United States on April 10, 2026