SKU: 22318790072

Golf Beneath the Surface

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Description

Golf Beneath the SurfaceBy: Raymond Prior PHD An essential resource for golfers who want to play a smarter, more fulfilling game on the green For as long as golf has existed, the games greatest players and instructors have lauded the importance of mental resilience. However, while golfing equipment and course strategy have evolved over time, the field of golf psychology has not kept pace. Many outdated, unscientific notions remain widespread, despite the fact that they

By: Raymond Prior PHD     
An essential resource for golfers who want to play a smarter, more fulfilling game on the green

For as long as golf has existed, the game’s greatest players and instructors have lauded the importance of mental resilience. However, while golfing equipment and course strategy have evolved over time, the field of golf psychology has not kept pace. Many outdated, unscientific notions remain widespread, despite the fact that they actually lead to repetitive, harmful patterns that impair golfer gameplay and create mental barriers to success.

In Golf Beneath the Surface, performance consultant Dr. Raymond Prior expertly debunks these “surface-level” psychology myths and explains psychological predictors that encourage long-term growth and skillful performance under pressure. Backed by rigorously researched neuroscience and psychology, and drawing on years of experience working with some of the world’s best players, Dr. Prior shares fresh, practical insights into how golfers think, train, and play, both on and off the course. With a customizable experience that places the reader’s own psychology front and center, this book breaks down:

  • how the brain’s design impacts their performance

  • how to interact with their own thoughts and emotions and train awareness for the present moment

  • how to understand and effectively change unproductive habits

  • the critical importance of their psychological framework and how to shape beliefs that cultivate and support steady confidence

    Accessible and entertaining, Golf Beneath the Surface challenges the status quo and brings a long-overdue update to modern performance psychology.
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    SKU: 22318790072

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    4.1 ★★★★★
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    J. M. C.
    Lowell, US
    ★★★★★ 5
    Worked well for 4 days spent poolside in 104° temps
    Color: White, Size: 0.15 Ounce (Pack of 1)
    I purchased this specifically for the Zinc/ mineral based SPF factor. There are not a lot of great options for a sun BLOCK lip balm. This is about the highest SPF I could find, in a tube/stick applicator. We use 70 and 50 alternatively and apply often for our bodies and face, but we needed an extra layer for the lips. (They really are very delicate tissues) We like the texture, I didn't notice a flavor or odor, so I guess that's good right? I did not see any white cast to it and honestly I would not care if it did, I just want a sun block for my lips while we are poolside. It worked well. A slight tingly feeling to my lips for the first 30 seconds when applying it, but it did not sting or irritate my skin/lips. We went 4 days of poolside lounging and swimming with about 5-6 hours a day at the pool. We were in and out of the shade, in and out of the water, at at very dry desert Nevada 104° sunny location. We reapplied about every 1.5 - 2 hours, or if we felt like we needed it after eating or drinking something. We did not burn nor peel, our lips were soft and great. I will keep using it and will likely purchase again, when needed. It's a good brand. Aside from straight up old fashioned white or colored lifeguard zinc sticks, this is a less "clown like makeup" option.
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    Reviewed in the United States on July 11, 2025
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    Jessica S.
    Omaha, US
    ★★★★★ 5
    Great Product
    Color: White, Size: 0.15 Ounce (Pack of 1)
    This lip balm was recommended by my surgeon to protect my lip from uv rays. Surprisingly, it does not have that yucky spf taste other lip balms have. It does create a white cast, but I find if I lightly put it on the cast is not prominent, and I am Caribbean with deep tan skin. Very grateful this lip balm does its job!
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    Reviewed in the United States on March 1, 2026
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    Michele s
    Birmingham, US
    ★★★★★ 5
    Fabulous
    Color: White, Size: 0.15 Ounce (Pack of 1)
    Fabulous !!! Nice for lips
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    Reviewed in the United States on May 24, 2026
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    Katie J
    Houston, US
    ★★★★★ 4
    Protect Your Lips
    Color: White, Size: 0.15 Ounce (Pack of 1)
    This chapstick feels great on my lips, nice smooth texture, no unpleasant taste. It definitely protects my lips from the sun. The only downside is that it has a white tint to it on my lips; I wish it were completely sheer.
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    Reviewed in the United States on June 3, 2026
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    Lindsay R.
    New York, US
    ★★★★★ 5
    A good sun solution for sensitive lips!
    Color: White, Size: 0.15 Ounce (Pack of 1)
    Having sensitive lips can be super frustrating. They burn SO easily in the sun. But most sunscreen lip balms on the market irritate them. Those that don't irritate aren't moisturizing at all, so my lips become dry and chapped. Which leads to more sensitivity. Ugh. But so far this Sun Bum SPF 30 has worked for me! No sunburnt lips. No irritation. Enough moisture to keep my lips soft and healthy while working or playing outside. Sure, it's s not really pleasant tasting when it gets in your mouth, and like most zinc-based sunscreens, it makes my lips milky white. But it works for my picky lips and it's a good value for the money--it's become my summertime staple.
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    Reviewed in the United States on July 20, 2023

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