SKU: 14978066287

選擇的弔詭:選錯,沒你想的糟!利用期望與後悔情緒,開展最佳人生版本

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選擇的弔詭:選錯,沒你想的糟!利用期望與後悔情緒,開展最佳人生版本: : 20goodreads20 TED 24 11 41 1. 2. 3.goodreadsTED1700 Barry Schwartz TED

作者: 貝瑞.史瓦茲  譯者: 郭曉燕


       ★諾貝爾獎得主康納曼:「本書證明了選擇越少,反而越好。」
  ★授權20國以上、goodreads萬人好評,暢銷20年心理學經典
  ★TED演講破除千萬人的迷思,台下遍布金融、零售、餐飲、廣告、娛樂業者

  選擇困難不是個人問題,而是社會病
  為了節省勞力、更便利,人類社會飛快地演進,而人類的心智演化及有限的人生,卻不足以因應過於發達的現代。我們面臨前所未有的抉擇數量、難度及成本。如果力求完美,就容易選擇疲勞。

  有沒有一種選擇,需要你花一輩子來選?
  ● 一再期待能遇到條件更好的對象
  ● 該先去進修,還是加速累積資產?
  ● 如何活用這24個小時?

  小心,超量選擇正默默搬運你的時間

  擇你所愛,愛你所選。
  從買一條牛仔褲的過程中,發現夠好就好、自在人生的祕訣。


  心理學家史瓦茲長期研究經濟學和心理學的相互關係,他指出現代人崇尚自主,緊握每件事的決定權。這間接導致焦慮、精神緊張、不滿,甚至是憂鬱症。

  史瓦茲在本書從對於社會變遷的敏銳觀察出發,以人類抉擇的心理機制切入選擇的難處,並彙整了11個選擇疲勞的有效解方,讓我們適應現代生活。

  用四堂心理學縮小選項、幫助自己越選越好,
  正式揮別焦慮:

  ●比較心理究竟是使人上進,還是放棄?(競逐地位)
  ●快樂注定會變貴,如何避免成為滿足感的傀儡?(適應效應)
  ●對承諾感到反悔,是因為不了解什麼是「剛剛好的自由」
  ●一味迴避後悔,會得到更好的結果嗎?
  ●無論是樂觀或悲觀,都會把我們帶往壞決定(歸因風格)
  ●機會成本不只是經濟學,更是心理學

  什麼是完美的選擇,它會帶來最好的結果嗎?
  並不是每個選擇都同等重要。善用第4章【選擇取向自我檢測量表】,1分鐘了解你的選擇思維!本書獻給選擇焦慮的你。

本書特色

  1.從日常消費、教育、職業到人際關係等,現代人每天平均得做三萬個選擇。真正偷走人們時間的不是「選得不夠好」,而是選擇焦慮。

  2.本書寫給難以從焦慮症、拖延、完美主義脫身的人,引領我們正確審視過去及今後所作的選擇,卸下注意力包袱,全心投入重要的事。

  3.本書獲諾貝爾獎得主康納曼推薦,出版以來goodreads獲上萬讀者佳評,同名TED演講1700萬次收看。
    
作者

貝瑞.史瓦茲(Barry Schwartz)

  
西方最具影響力心理學家之一

  美國社會心理學教授,曾是TED大會壓軸演說者,以博學和風趣的風格,提出現代生活的洞見。史瓦茲說,真愛和天職都一樣,最初僅來自於一點好感與發掘,需要我們付出一輩子培育、發展,它才會停駐於心,並形成實質意義上的「命定」。

  暢銷著作《選擇的弔詭》是人類行為的開創之作,登上美國《商業週刊》、《富比世》雜誌年度十大暢銷。史瓦茲多次接受國際媒體專訪,文章散見於《紐約時報》、《美國心理學家》、《衛報》等。另著有《我們為何工作》等書。

譯者

郭曉燕

  台灣大學心理學碩士,現為臨床心理師,偶爾接翻譯。拜本書的錦囊妙計所賜,讓我得以從日常後悔中及時醒悟,停止反芻思考,不再擔心自己選錯餐廳、不再懊惱當年錯失良機。
其他譯作:《超越直覺》、《哈佛最受歡迎的幸福練習課》、《偏見的本質》等書。
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SKU: 14978066287

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Lolly
Cuba, US
★★★★★ 5
Great Bang for Your Buck
I didn’t know what to expect with these toys. How small are they, the quality, especially since they’re actually $1.33 each. I am so excited about these toys for my Havanese puppy! They’re a perfect size for him and they’re well sewn and cutely decorated. They’re stuffed and have a squeaker. He’s had one exactly like these for 2 months and he loves it and hasn’t torn it apart. When I saw the box delivered today I thought oh no these are so tiny. Until opened it and kept pulling perfect sized toys and a storage bag! These are just carefully and mindfully packed to fit in that box!
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Reviewed in the United States on November 20, 2025
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nanny america
Alexandria, US
★★★★★ 5
Great deal
These are soooo cute... We have a 7lb dog and these are perfect... They are a nice size... Bigger than expected... Gave one to my 18lb dog and she had it in pieces in moments ..lol ... But these are great for a small dog. Well with the money
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Reviewed in the United States on January 19, 2026
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ginger
Birmingham, US
★★★★★ 5
MY 6 LB PUP'S FAVORITES!
xcdOmg these are my 1 year old dog's favorite toys! He loves each one and they are just the right size for him to carry and squeak in his mouth. Currently the donut & pepper are his favorites. He even sleeps with them. Thank you for making good quality toys for our little guys and keeping them affordable.
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Reviewed in the United States on March 6, 2026
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Candace
Omaha, US
★★★★★ 5
Cute toys for my Yorkie
My dog loves these little toys and gets the squeaker out quick.
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Reviewed in the United States on April 12, 2026
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Yair
Louisville, US
★★★★★ 4
cute, one toy came broken
Super cute toys my dog loves small squeaky toys like these, one of the toys sadly came broken as it doesn’t squeak but can’t complain too much since you get a couple of them for a good price.
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Reviewed in the United States on March 5, 2026

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