SKU: 95750510364

Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserve

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Description

Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserveOver the past few decades the world of artisan food and beverages has exploded. But for most producers, major challenges remain. With limited marketing budgets, your only hope is to be more cost effective, more targeted, and smarter than your competition. Whether you are selling your hand crafted products through a tasting room, distributor, local retailers, or Etsy, this book gives you focused and practical advice on how to increase your sales,

Over the past few decades the world of artisan food and beverages has exploded. But for most producers, major challenges remain. With limited marketing budgets, your only hope is to be more cost-effective, more targeted, and smarter than your competition. Whether you are selling your hand-crafted products through a tasting room, distributor, local retailers, or Etsy, this book gives you focused and practical advice on how to increase your sales, promote your brand, and make sure your company is profitable.


Paul Wagner has been an instructor at Napa Valley College for the past twenty-five years and teaches at the Culinary Institute of America at Greystone. He is also a guest lecturer at many universities and has spoken at more than eighty conferences throughout the world on wine, tourism, public relations, and marketing. In 1991, Paul founded Balzac Communications & Marketing, where his clients have included everyone from Constellation Wines and Diageo to a host of artisan wine, food, and regional tourism clients.



Binding Type: Paperback
Publisher: Wag Press
Published: 07/27/2020
ISBN: 9780984910380
Pages: 222
Weight: 0.67lbs
Size: 9.02h x 5.98w x 0.47d
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SKU: 95750510364

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JBTOMKINSON
San Leandro, US
★★★★★ 5
My frenchie likes it.
Color: yellow/orange
Very useful for my dog. It made him eat slower because he tends to inhale his food. He got his playtime and was able to eat his kibble a little bit a time.
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Reviewed in the United States on May 25, 2026
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renee yanez
San Leandro, US
★★★★★ 4
Just perfectly simple
Color: yellow/orange
It's simple and entertaining and my dog hasn't chewed through ut to get to the treats
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Reviewed in the United States on January 18, 2026
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WENDY
Boise, US
★★★★★ 3
Not durable
Color: red
Although it holds about two cups of food or treats, my 40lb dog can bite down hard enough that you can no longer move the dispenser hole. It entertains her for hours but it could be a bit more durable for larger dogs or specify that it is for smaller pups
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Reviewed in the United States on October 6, 2025
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Cathy Hebert
Birmingham, US
★★★★★ 5
Great interactive dog toy
Color: yellow/orange
Great interactive toy for dogs. You can adjust the size for dispensing treats. My dog loves it.
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Reviewed in the United States on May 2, 2026
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VickieCyber
Port Orchard, US
★★★★★ 5
Durable and Resilient
Color: yellow/orange
I fill the dispenser with their normal Kibble food. It's my slow feeder and herding toy. Every morning the Mini Aussies look forward to taking turns pushing this dispenser around as the Kibble falls out. They never miss a Kibble! Often times they push it so hard it hits the kitchen cabinets and literally flys airborne dropping Kibble! This is extremely durable and resilient. Rarely needs to be washed. Easily hand wash when needed. Highly recommend. This is my 2d one purchased. The first one still works but after about one year of use I noticed the plastic thread to screw on top has been damaged. It still works but want to be prepared if it cannot be used safely anymore. Enjoy! The Aussies sure do!
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Reviewed in the United States on May 22, 2026

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