SKU: 9476705648

Monetizing Innovation: How Smart Companies Design the Product Around the Price

Sale price$24.48 Regular price$27.20
Save 10%

Pay in installments of $6.80 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Aug 2 - Aug 7

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Monetizing Innovation: How Smart Companies Design the Product Around the PriceSurprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial

Surprising rules for successful monetization

Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit.

Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets--or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business.

Monetizing Innovations argues that this is tragic, wasteful, and wrong.

Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat--when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will.

The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book.

A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.



Binding Type: Hardcover
Publisher: Wiley
Published: 05/02/2016
ISBN: 9781119240860
Pages: 256
Weight: 0.90lbs
Size: 9.20h x 6.30w x 0.90d
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 9476705648

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.5 ★★★★★
Based on 24 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
M
Verified Purchase
Matthew Yoder
Houston, US
★★★★★ 4
Good understanding of the conflict
Format: Hardcover
Great read, wish it was a little longer.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 1, 2026
E
Verified Purchase
evelyn sill
Louisville, US
★★★★★ 5
italian invasion of ethiopia
Format: Kindle
This book was fascinating. I had never heard about this invasion before and it was interesting to learn about this part of African history. As always, these books by Captivating History are enlightening and enjoyable.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 4, 2023
P
Verified Purchase
Paul Creasy
West Palm Beach, US
★★★★★ 5
Great book!
Format: Kindle
A really fascinating look at an obscure corner of World War II. I highly recommend. You will definitely learn something new.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 26, 2023
B
Bevan
Dallas, US
★★★★★ 4
...awkward book to rate...
Format: Kindle
This is an awkward book to rate as: the facts all seem to be there, hut the presentation is a touch below par for a 'Captivating History' book. There is a light garnish of literary and grammatical errors, a dose of waffle here and there, the chronology can jump back and forth and - I may have been distracted, but: I do not recall reading about what ultimately happened to Haile Selassie Most of the final, extended, chapter just repeats what has previously been covered. STILL - it's a most interesting period in history.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 5, 2023
F
F. R. Isom
Fort Morgan, US
★★★★★ 5
A not often studied part of African history
Format: Kindle
This book presents the history of Ethiopia up to the Italian invasion as a backdrop giving the culture and the nature of the Ethiopian Empire. Ethiopia has a history of more than 3,000 years and converted to Christianity about the same time that the Roman Empire did. During the medieval period remained strong in Christianity and traded with the East as well as with medieval Europe. It was one of the most advanced countries in the world at that time. When Italy started trying to build up an empire and catch up because of its lag behind the rest of Europe in Empire building, Ethiopia was one of the last parts of Africa that was not yet a colony of a European power. Italy and made a failed attempt at conquering Ethiopia but when Mussolini took power in Italy he decided to rebuild the grandeur of Roman Empire. This book takes you through the war with Italy and tells it from the Ethiopian side as well as presenting some of the concepts of the Italian side as well. Hey you will also become acquainted with the major players on both sides of the Italian Ethiopian war. It is well researched and it describes the war, the struggle that both the Ethiopians and the Italians had during the war and the final conclusion and how the war ended. The book has been well researched and is very interesting. I found this to be an excellent book to explain the war in North Africa as well as the struggle for independence of the Ethiopians. This is a book that I would like to have had when I was teaching world history. I highly recommend this book and feel that it is a great addition to anyone's library.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 2, 2023

recommand products