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SKU: 94339762916

VIRGIL ABLOH . NIKE. ICONS

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Description

VIRGIL ABLOH . NIKE. ICONSIn 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon based companys most iconic shoes. With their project The Tenwhich reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among othersthey reinvigorated sneaker culture. Virgil Ablohs designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the

In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten―which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others―they reinvigorated sneaker culture.

Virgil Abloh’s designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzed what makes each shoe iconic and deconstructed it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once.

ICONS traces Abloh’s investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and treasures from the Nike archives. We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take a look behind the scenes and witness Abloh’s DIY approach, which gave each model in the Off-WhiteTM c/o Nike collection its own unique touch. His deconstructive vocabulary is reflected in the Swiss binding, which showcases an open spine and discloses the production of the book.

The book documents Abloh’s cooperative way of working and reaffirms the power of print. For its design Nike and Abloh partnered with the acclaimed London-based design studio Zak Group. Together they conceived a two-part compendium, equal parts catalog and conceptual toolbox. The first part of the book presents a visual culture of sneakers while a lexicon in the second part defines the key people, places, objects, ideas, materials, and scenes from which the project grew. Texts by Nike’s Nicholas Schonberger, writer Troy Patterson, curator and historian Glenn Adamson, and Virgil Abloh himself frame the collaborative work within fashion and design history. A foreword by Hiroshi Fujiwara places the project within the historical continuum of Nike collaborators.


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SKU: 94339762916

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BRIAN HEATH
Pawtucket, US
★★★★★ 5
Great product
Model: 36 SqFt(3.4 SqM)
I used this on the doors of a Toyota Tacoma, worked as it described. Reduced the road noise significantly.. Need to buy another box for the floor and roof of the truck..
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Reviewed in the United States on May 15, 2026
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TimtheK
New York, US
★★★★★ 5
Great product - Add foam product for complete solution
Model: 36 SqFt(3.4 SqM)
Used in two cars with speaker upgrades. Easy to install but get the roller for assured adhesion.removes "tinnyness" from large metal resonators. Use with foam absorptive material for a complete system.
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Reviewed in the United States on April 14, 2026
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TitothePinkTorpedo
Houston, US
★★★★★ 5
Great Product for noise reduction in Auto Use.
Model: 36 SqFt(3.4 SqM)
I use this on many builds to dampen the metal echo in cars, vans, and trucks. Just one sheet in the center of a body panel is a huge difference maker. You can also cover the entire surface and get added insulation value. The noise is greatly depleted and it's easy to install with a roller tool. Looks Great when done. Good Product I will use again!
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Reviewed in the United States on December 29, 2025
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chris cook
Pawtucket, US
★★★★★ 5
Great, affordable upgrade
Style: 36 Sqft 80 mil
Easy to use and install. Great upgrade
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Reviewed in the United States on May 8, 2026
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Sbushlnzl
Houston, US
★★★★★ 5
Nice sound deadening, self adhesive mats
Style: 18 Sqft 80 mil
These mats should work fine for my application. I’m applying it to the back sides of the hollow core doors on the closet where my HVAC is installed to reduce the “hum” from passing through. If I were sound deadening my automobile, I would probably use a heavier gage material. Overall, good product at a reasonable price.
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Reviewed in the United States on March 21, 2026

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