SKU: 94010386143

Changing the Channel: 12 Easy Ways to Make Millions for Your Business

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Description

Changing the Channel: 12 Easy Ways to Make Millions for Your BusinessAn all encompassing guide to making the most from multi channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including

An all-encompassing guide to making the most from multi-channel marketing

Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.

Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.

  • Discusses how to create successful marketing campaigns by using a mix of different marketing channels
  • Offers some smart ways to track customer buying habits with a database that covers all marketing channels
  • Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches

With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.



Binding Type: Paperback
Publisher: Wiley
Published: 03/08/2010
ISBN: 9780470538807
Pages: 285
Weight: 0.74lbs
Size: 8.80h x 5.54w x 0.84d
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SKU: 94010386143

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Love these and will be getting more. Very pretty.
Color: Oak, Size: 39.4"L x 8"D, Set of 2, Color: Oak, Size: 39.4"L x 8"D, Set of 2
Very nice shelves they look great up and were easy to install. Same color shown in picture. They seem very sturdy on the wall and I love the look of them. They are light weight and a good size just a little plunder 40 inches. Good quality for the price. I'll be buying again.
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Color: Walnut, Size: 23.6"L x 8"D, Set of 2, Color: Walnut, Size: 23.6"L x 8"D, Set of 2
Just as good as expected! Great quality, no issues. Easy to construct and look amazing!
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Connie
Dallas, US
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Great looking shelves
Color: Walnut, Size: 47.2"L x 8"D, Set of 2, Color: Walnut, Size: 47.2"L x 8"D, Set of 2
Easy to install because of the included instructions. They look great. They’re stable and they included all of the hardware that you will need for installation. I use them for my plants.
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Decent shelf but could be improved upon
Color: White, Size: 31.5"L x 8"D, Set of 2
Not bad but could be a little more sturdy. We used longer and a little larger screws to try to make it better and that did help but it still has a little wobble in it. It will serve the purpose for me in my bathroom. They look nice except it would be nice if they would include some of those little covers to go over the screws in the bottom of the shelf so you wouldn’t see them. They really show up on the white shelves.
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Color: Black, Size: 31.5"L x 8"D, Set of 2, Color: Black, Size: 31.5"L x 8"D, Set of 2
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