SKU: 92803289019

Learning to Breathe Fire: The Rise of Crossfit and the Primal Future of Fitness

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Learning to Breathe Fire: The Rise of Crossfit and the Primal Future of FitnessThe absorbing, definitive account of CrossFit's origins, its explosive grassroots growth, and its emergence as a global phenomenon. One of the most illuminating books ever on a sports subculture, Learning to Breathe Fire combines vivid sports writing with a thoughtful meditation on what it means to be human. In the book, veteran journalist J. C. Herz explains the science of maximum effort, why the modern gym fails an obese society, and the psychic

The absorbing, definitive account of CrossFit's origins, its explosive grassroots growth, and its emergence as a global phenomenon.

One of the most illuminating books ever on a sports subculture, Learning to Breathe Fire combines vivid sports writing with a thoughtful meditation on what it means to be human. In the book, veteran journalist J.C. Herz explains the science of maximum effort, why the modern gym fails an obese society, and the psychic rewards of ending up on the floor feeling as though you're about to die.

The story traces CrossFit's rise, from a single underground gym in Santa Cruz to its adoption as the workout of choice for elite special forces, firefighters and cops, to its popularity as the go-to fitness routine for regular Joes and Janes. Especially riveting is Herz's description of The CrossFit Games, which begin as an informal throw-down on a California ranch and evolve into a televised global proving ground for the fittest men and women on Earth, as well as hundreds of thousands of lesser mortals.

In her portrayal of the sport's star athletes, its passionate coaches and its "chief armorer," Rogue Fitness, Herz powerfully evokes the uniqueness of a fitness culture that cultivates primal fierceness in average people. And in the shared ordeal of an all-consuming workout, she unearths the ritual intensity that's been with us since humans invented sports, showing us how, on a deep level, we're all tribal hunters and first responders, waiting for the signal to go all-out.

Binding Type: Paperback
Publisher: Harmony
Published: 06/02/2015
ISBN: 9780385348898
Pages: 368
Weight: 0.60lbs
Size: 8.00h x 5.20w x 0.80d
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SKU: 92803289019

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Nala Nose Best 🐾
Pawtucket, US
★★★★★ 3
Well-designed and quiet, but didn’t keep my dog interested
Color: Blue
My dog was interested in this at first, but she would lose interest after a few minutes and move on. I do like that it’s quieter than the hard plastic ball toys, and the charge lasts well. The internal charging port that twists closed is also a nice design feature. That said, it will occasionally turn on by itself, which can be a little surprising. Overall, it has some nice features, but it just didn’t keep my dog engaged.
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Reviewed in the United States on April 30, 2026
O
Verified Purchase
OhCaptainMyCaptain
Belleville, US
★★★★★ 1
Good - for a few hours
Color: Blue, Color: Blue
Concept is fantastic. Dog loved it. Problem is that she figured out how to open it within two hours of play. The robot core, alas, did not survive. In the photo, you see a tooth went cleanly into the button and that was the end of the toy.
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Reviewed in the United States on May 17, 2026
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laruex3
Boise, US
★★★★★ 5
The most engaging interactive toy for my Border Collie
Color: Orange, Color: Orange
My Border Collie is not a big ball player. He prefers tug type games and actually gives me a look like, “Are you stupid? I’m not going to keep bringing that to you if all you’re going to do is throw it away again!” after about the third time I throw a ball for him to fetch. However, I can only play tug so often and I need him to be entertained and engaged as much as possible. I got him a smaller, non-padded ball like this hoping he would like the interactive aspect of it. He did- he actually loved it! But it was loud, hard on his teeth, would come apart periodically, and he kept hitting the off button when playing with it. It drove me crazy. This one is so much better overall! The soft outer shell is not only easier on his teeth, but it is super resilient to biting and chewing. He actually likes to carry this thing around in his mouth while it’s bouncing and vibrating. The three modes give great flexibility for different kinds of play. His favorite is the most active mode: the ball reacts to touch and practically bounces itself across the floor when he touches it with his paw or mouth. I will point out that in one of the modes, I thought the battery wasn’t charged or there was a motor issue because it’s very subdued movement; however, it’s just set up as a low-key option. Be sure to check out each mode to see which works best for your dog at different times. I can’t say enough about this ball- I have been so pleasantly surprised by how much he loves it. The rechargeable feature is super convenient, it’s big enough to not get stuck under the couch, and it automatically shuts off based on whichever mode it’s set on. As the owner of a busy, super-smart dog who needs to be engaged in mental and physical activity, I think this all is worth every penny. In fact, I’m buying one for a friend who has a Border Collie pup with lots of energy to burn! I highly recommend this toy- it’s the most engaging toy I’ve found that Finn will play with on his own.
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Reviewed in the United States on April 13, 2026
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Dani
Louisville, US
★★★★★ 2
Not as Smart or Interactive as You Think it Will Be
Color: Blue
This is an honest review from a schnauzer owner who has has wanted this cheerble ball for their dog for more than one year. I finally bougI finally bought this toy and both me and my dog are disappointed. The settings are...i would say dog friendly as I'd assumed a dog ball would be. What I mean by that is, for example: the calm play setting is muuch too calm. Super light puffs of energy, like a battery is dying. And the playful setting is scary, alarmingly so. The intervals in between are too long. The ball does not bounce. So they just have settings all wrong. The size is good for a large dog only. Do not buy if you have a small to medium dog. I even think the material is okay. I've only had it for a few days so I can't even speak to how the material holds up. Really hoping to love this ball for my dog. It was not the distraction I was hoping it would be so I could work from home while my dog had fun. I'm hoping this can help someone else who's been pining over it. Essentially, it's a $35-$50 well made weighted ball that moves occasionally.
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Reviewed in the United States on May 9, 2026
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Verified Purchase
Gromper
New York, US
★★★★★ 5
Perfect Size for Tiny Dogs
Style: 14" Length Sport Launcher, Style: 14" Length Sport Launcher
Excellent size for tiny dogs who can only manage the tiny tennis balls. The launcher is easy to use, even for my 8 year old. It’s pretty much revolutionized ball time for the dogs and the kids - they actually like taking him out to play fetch now. It’s super light but still lets you toss the balls a lot farther than just throwing it. Great value for your money and it’s helps strong for weeks of repeated used, super durable.
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Reviewed in the United States on March 18, 2026

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