SKU: 90609514998

Testing Business Ideas: A Field Guide for Rapid Experimentation

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Description

Testing Business Ideas: A Field Guide for Rapid ExperimentationA practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the

A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.

Testing Business Ideas uses an engaging 4-color format to:

  • Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
  • Close the knowledge gap between strategy and experimentation/validation
  • Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas

A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.



Binding Type: Paperback
Publisher: Wiley
Published: 11/12/2019
ISBN: 9781119551447
Pages: 368
Weight: 1.90lbs
Size: 7.40h x 9.50w x 0.70d
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SKU: 90609514998

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Tillea Hurinenko
Phoenix, US
★★★★★ 5
Favorite toy
Size: Small, Number of Items: 1, Size: Small, Number of Items: 1
This is my dog’s absolute favorite toy. When I fill it, it’ll keep him busy for up to an hour, and even when I don’t fill it, he likes to tip it around to check for missed treats quite often. It’s super sturdy, and just the right size for him (20 lb mini schnauzer).
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Reviewed in the United States on April 18, 2026
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Jessica Ward
New York, US
★★★★★ 5
Perfect Enrichment for my Puppy
Size: Small, Number of Items: 1
Amazing!! Super durable and exactly what I was looking for! My dog loves this and it keeps him very busy! It fits about half a cup inside and can be used anywhere.
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Reviewed in the United States on June 1, 2026
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Gerald B
Louisville, US
★★★★★ 4
Can't be clean but provides fun.
Size: Small, Number of Items: 1
It's well made and our pup really does like it. The only thing is, it doesn't fully open to clean it out. I wouldn't buy it again for that fact. It's tough plastic and sturdy.
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Reviewed in the United States on April 13, 2026
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Susan Goforth
Lowell, US
★★★★★ 5
Best dog toy!!
Size: Large, Number of Items: 1, Size: Large, Number of Items: 1
Best dog toy ever. They stayed occupied and have fun !
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Reviewed in the United States on June 8, 2026
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D. Gilbert
Cuba, US
★★★★★ 3
Good contruction but needs a couple revisions
Size: Small, Number of Items: 1
Searching for an interactive toy to feed my beagle his meals from, I first tried the . It split open too easily in rough play and only had the capacity to hold half of a meal. Next I tried for it's larger capacity but it broke at the lid (to Premier's credit they replaced it but I feared it would simply break again). Now on to the Bob-A-Lot. This is a heavy, well made product. I was surprised by the weight. My dog can pick it up but can't carry it for very long. I feel it's not going to break like the others did. That said, the extra weight makes it a noisy toy especially on hard wood floors. The small Bob-A-Lot holds a little over 1 cup of food (large holds 3 cups) but there is a caveat. This is the capacity of the lower chamber. There is actually a separate chamber in the top of the toy that only holds about quarter cup. As a result I have to shake and shake the toy myself to get the food to drop into the lower chamber to load in a complete meal. It's either that or insert food 1 piece of kibble at a time. I wish this toy screwed apart like the IQ Treat Ball or Tug-A-Jug. Despite it's appearance, it does NOT screw apart in the middle. Also slightly annoying is the bottom door doesn't stay fixed into position well. The IQ Treat Ball smartly has several positions for the door to stay locked in. The Bob-A-Lot door is fully adjustable but has often come open more than I want during feeding. As a result the kibble will spill out faster which ruins the challenge. I inquired to Starmark support and they suggested that I use a bit of cardboard or some such to try and jam the door into a specific position. This right here tells me that some additional design could be used. I'd say that the Bob-A-Lot was designed with dogs in mind but not humans. It's a chore to load in the food. And then the door opens too much giving the dog an easy meal. I might even guess that it takes less time for my dog to empty it than it takes for me to fill it. Overall it's the best option I've found but I'm still searching for the perfect combination of all 3 of the toys.
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Reviewed in the United States on July 30, 2011

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