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Description
What Clients Love: A Field Guide to Growing Your BusinessHarry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez Dress Julia Roberts. Why, one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.Binding Type: Paperback
Publisher: Business Plus
Published: 06/10/2010
ISBN: 9780446556026
Pages: 282
Weight: 0.50lbs
Size: 7.40h x 4.90w x 0.90d
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4.0 ★★★★★
Based on 16 reviews
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Product Reviews
★★★★★ 5
Great nightstand valet for everyday items.
Color: Black+Green
Nice valet to add to a nightstand. Conveniently spaced sections to hold everyday items. Charging pad works great
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Reviewed in the United States on April 26, 2026
★★★★★ 4
Power Adapter Not Included
Color: Brown +Wireless
I'm initially impressed with this valet tray. I purchased two for my husband: one for his nightstand and one for his dresser, as he likes to keep things organized. We liked the idea of the wireless charging capabilities, but were a little disappointed to discover that the power adapter (wall plug) is not included with the tray. The tray includes a charging pad and a cord, but no wall plug. We don't have an extra pair in the house, so we'll have to wait until a pack arrives before we can test out the charging capabilities. That aside, the trays are a handsome set. I think 20% larger might serve us a tad better, but this will do very nicely for now. We're able to fit almost everything we need in the tray and that will leave the tables looking much tidier, even if one or two items don't quite make it in.
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Reviewed in the United States on October 20, 2025
★★★★★ 5
Great organization and a charger too!
Color: Blue
Pros: charge pad works well to charge not only phones but watches as well,materials are quality and the blue color is very appealing. Fits well on the night stand and has great sized compartments for items to stay organized.
Cons: none that I can note
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Reviewed in the United States on October 10, 2025
★★★★★ 5
3 year anniversary is leather
Color: Brown +Wireless
I bought this for our third year wedding anniversary, as a gift for my husband. The 3rd year is supposed to be a gift inspired by leather. The tray is very durable and has lots of compartments. My husband uses it on his nightstand to keep things that he has in his pocket when he empties them the end of the night. The wireless charger is very convenient, although he prefers to actually plug in his phone rather than wirelessly charge it. The charger cable itself is surprisingly of great quality. The leather isn’t too bad either. Good gift for the price point.
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Reviewed in the United States on July 29, 2025
★★★★★ 5
Organizer tray
Color: Brown +Wireless
This thing's style is 1960's cool.. Great organizer and charger.
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Reviewed in the United States on January 24, 2026