SKU: 9008613553

Choke: What the Secrets of the Brain Reveal about Getting It Right When You Have to

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Description

Choke: What the Secrets of the Brain Reveal about Getting It Right When You Have toChoke provides the missing link between brain and body, science and life. Here's what really happens during mental and physical performance when we crack under pressure, and here are simple ways not to choke in stressful situations. Why do the smartest students often do poorly on standardized tests? Why did you tank that interview or miss that golf swing when you should have had it in the bag? Why do you mess up when it matters the most and how can

Choke provides the missing link between brain and body, science and life. Here's what really happens during mental and physical performance when we crack under pressure, and here are simple ways not to choke in stressful situations.

Why do the smartest students often do poorly on standardized tests?
Why did you tank that interview or miss that golf swing when you should have had it in the bag?
Why do you mess up when it matters the most--and how can you perform your best instead?

It happens to all of us. You've prepared for days, weeks, even years for the big day when you will finally show your stuff--in academics, in your career, in sports--but when the big moment arrives, nothing seems to work. You hit the wrong note, drop the ball, get stumped by a simple question. In other words, you choke. It's not fun to think about, but now there's good news: This doesn't have to happen.

Dr. Sian Beilock, an expert on performance and brain science, reveals in Choke the astonishing new science of why we all too often blunder when the stakes are high. What happens in our brain and body when we experience the dreaded performance anxiety? And what are we doing differently when everything magically "clicks" into place and the perfect golf swing, tricky test problem, or high-pressure business pitch becomes easy? In an energetic tour of the latest brain science, with surprising insights on every page, Beilock explains the inescapable links between body and mind; reveals the surprising similarities among the ways performers, students, athletes, and business people choke; and shows how to succeed brilliantly when it matters most.

In lively prose and accessibly rendered science, Beilock examines how attention and working memory guide human performance, how experience and practice and brain development interact to create our abilities, and how stress affects all these factors. She sheds new light on counterintuitive realities, like why the highest performing people are most susceptible to choking under pressure, why we may learn foreign languages best when we're not paying attention, why early childhood athletic training can backfire, and how our emotions can make us both smarter and dumber. All these fascinating findings about academic, athletic, and creative intelligence come together in Beilock's new ideas about performance under pressure--and her secrets to never choking again. Whether you're at the Olympics, in the boardroom, or taking the SAT, Beilock's clear, prescriptive guidance shows how to remain cool under pressure--the key to performing well when everything's on the line.

Binding Type: Paperback
Publisher: Atria Books
Published: 08/09/2011
ISBN: 9781416596189
Pages: 294
Weight: 0.58lbs
Size: 8.43h x 5.58w x 0.73d
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SKU: 9008613553

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4.8 ★★★★★
Based on 19 reviews
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Pam’s Product Picks
Massapequa, US
★★★★★ 4
Durable bone that you can add a spreadable treat to
Color: Blue
Our German Shepherd was 4 months old when we purchased this. She’s going to be 6 months soon. She has been teething really bad. We wanted some way to sooth her pain. This product was just what we needed. We put it in the freezer with some peanut butter in the center on both sides. Once frozen we give to our puppy. She loves it. When we open the freezer she recognizes the ziplock package that it was delivered in which we store it in our freezer. She jumps around until we give it to her. She loves it and it keeps her occupied for a while. It is very durable. I did not notice any smell when we received it. It does not make any noise. The plastic material is safe for animals. To clean I put in the dishwasher. The only reason I did not give it 5 stars is because sometimes the peanut butter gets stuck in it and may need to go through the dishwasher twice which is not a big deal. Or you can hand wash it. I found the dishwasher was best for us. You do not even have to put anything on it, but our pup likes it. I would recommend to others.
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Reviewed in the United States on June 15, 2025
K
Verified Purchase
Kindle Customer
Houston, US
★★★★★ 5
Durable construction, including squeakers!
Style: Snake
This is the absolute best toy I've found. My dog is a 40 lb staffie who loves to play tug and chew. I'm used to toys lasting one day to one week and this one lasted about four months of almost constant daily play. The squeakers finally collapsed, so I'm buying my second one. I wish they would embroider the name of their brand on the toy because I forgot what the brand name was and it was hard to find again. Thankfully, I combed through my purchase records and finally found it. This brand definitely is my go-to for durable toys from now on!
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Reviewed in the United States on January 28, 2026
E
Verified Purchase
Elizabeth Schwartz
Houston, US
★★★★★ 5
Very nice, LOUD toy
Style: Crocodile
My parents' dog had the shark version of this toy already, and I looked to see if there were any other versions of the same toy. I found this crocodile. This thing is hysterical when he plays with it. I think each squeaker makes a slightly different sound, so you can hear him switch from 1 part to another. This is not for you if you like quiet. It is very loud but our dog doesn't like toys that don't squeak. The shark has held up for along time, and the crocodile is doing well so far. He's pretty rough on his toys, but he hasn't torn these or broken the squeakers. The fabric is soft, and it's well sewn. There's no stuffing in the body or limbs, so small holes don't really matter. It's big enough for larger dogs (ours is 45lb). The price was very good for a large toy that's high quality.
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Reviewed in the United States on February 10, 2025
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Verified Purchase
donna schuyler
Belleville, US
★★★★★ 5
Good quality
Style: Crocodile
My dog loves it
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Reviewed in the United States on May 12, 2026
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Verified Purchase
Book Lover
Lexington, US
★★★★★ 4
It's holding up better than I thought it would
Style: Snake
*EDIT* I originally gave this toy a 1 star rating. I changed that to a 4. Even though my dog immediately put holes in it, it's still holding up. She absolutely loves her Snakey, and takes it to bed with her. She hasn't even chewed the eyes off, like she would normally do. There's even still a piece of the tongue left lol! I gave this to my dog tonight. She's already torn a hole in the tail. I just found a hole next to a squeaker, and she's almost chewed the tongue off. This toy is not durable at all. I do not recommend this for any dog that likes to chew.
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Reviewed in the United States on December 19, 2024

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