SKU: 8957575079

The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals

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The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and IndividualsOUTTHINK, OUTPACE AND OUTPERFORM THE COMPETITION Now revised and updated with new applications and practical tools to better use your brain in business If you think your business can't get any better, think again. Thanks to the power of Whole Brain(R) Thinking, you can apply what we know about thinking and the brain to transform your organization at every level. Whether you're struggling to keep up with a changing market, stuck with a tired business

OUTTHINK, OUTPACE AND OUTPERFORM THE COMPETITION

Now revised and updated with new applications and practical tools to better use your brain in business

If you think your business can't get any better, think again. Thanks to the power of Whole Brain(R) Thinking, you can apply what we know about thinking and the brain to transform your organization at every level. Whether you're struggling to keep up with a changing market, stuck with a tired business model, or challenged by difficult colleagues, the proven methods in this updated guide will help you to:

  • IDENTIFY how you and others prefer to think
  • IMPROVE your communication skills
  • INSPIRE creative thinking in yourself and others
  • INNOVATE faster and work more efficiently
  • IMPLEMENT changes throughout your organization
  • INCREASE productivity and beat the competition

Every business runs on thinking. This book gives you practical tools to assess others' mindsets and get more intentional about how you use your thinking--and how to best engage the thinking of those around you. Filled with essential charts, engaging examples, exercises, and action steps, The Whole Brain Business Book shows you how to rethink your business, prepare for the future, realign your goals, and reinvigorate your team--by putting your whole brain to work.

This revised and expanded edition features the latest brain research, updated real-world examples, and more actionable content than ever before. In addition to new stories, data and "mind-hacks," you'll find Herrmann's timeless tips for getting unstuck, identifying the four thinking preferences, and applying research-based techniques that have been proven to work in any business environment around the world. By building and strengthening your thinking agility, you'll be able to work more effectively with others--and leverage the best thinking around--so you can avoid costly delays, missed opportunities, and other business risks. Using the book's point-by-point action steps, insightful case studies, and emerging thought trends, you can really put your mind to work--and get brilliant results.

The Whole Brain Business Book will help optimize your management approach, align your organization and strategy, and fully engage your own brain as well as the brains of others to work smarter, faster, and better than you ever thought possible.

Ned Herrmann pioneered the Whole Brain Thinking approach and is renowned for his bestselling books and research on thinking and its role in creativity, learning, and business.
Ann Herrmann-Nehdi is CEO of Herrmann International and an internationally recognized speaker, author, and thought leader on applying what we know about the brain to improve business performance.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 05/27/2015
ISBN: 9780071843829
Pages: 432
Weight: 1.50lbs
Size: 9.30h x 6.10w x 1.40d
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SKU: 8957575079

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Brian Olson
Fort Morgan, US
★★★★★ 4
Cool as the other side of the pillow
Color: Gray, Size: Queen (U.S. Standard), Set name: Stretchy and Soft
Good quality and keeps cool on side of pillow. Have to flip pillow for constant cooling is the ok only down side. Love the material as it is very soft and silky feel to it. Doesn't wrinkle over pillow and had some good color options. Easy to clean. Fair price for a good product
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Reviewed in the United States on January 11, 2026
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Nik
Carnegie, US
★★★★★ 5
Love!
Color: Blue, Size: Queen (U.S. Standard), Set name: Stretchy and Soft
Awesome cases! They really are cool to the touch. I didn’t sleep hot at all. I have a “cut-out” memory foam pillow, and this stretched around it perfectly. It is flexible enough that it doesn’t impede with the cut out. And while the material is “silky,” it doesn’t slide around the pillow while sleeping on it. The zipper feature is perfect. I washed and dried per the tag instructions and they washed very well. Super happy.
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Reviewed in the United States on April 8, 2026
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Jane - NY
Los Angeles, US
★★★★★ 5
AMAZING - LOVE THESE!
Color: Blue, Size: Queen (U.S. Standard), Set name: Stretchy and Soft
I've been using these pillow cases for more than 6 months and LOVE them. They are well made, no wrinkling, fraying or wearing out, even with a weekly washing. I love the zippers on them, my pillows fits perfectly in the case and don't constantly escape from the case overnight. They definitely perform as described: they keep me cool at night and don't smell and actually don't make a mess of my hair. I bought an extra one and put it on a pillow I keep close to my body which helps me from overheating during the night. They are a great value for the price, I wish I could get top sheets in the same style as these and I'd be in heaven!
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Reviewed in the United States on March 23, 2026
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Amazon Customer
Grantham, US
★★★★★ 3
Cool Pillowcases
Color: Gray, Size: Queen (U.S. Standard), Set name: Stretchy and Soft
These pillow cases are silky soft and cool to the touch. They don’t stay as cool as I would like, however, so I find myself moving around on the pillow to find a cool spot or flipping the pillow over. I have washed them several times and the coolness seems to be diminishing. Still, it’s better than a regular cotton pillow case. The zipper is needed and helps keep the material on the pillow.
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Reviewed in the United States on August 20, 2025
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Scott Mautino
Lake Worth, US
★★★★★ 5
By far the best cooling pillow case I’ve bought highly recommend
Color: Blue, Size: Standard, Set name: Silky
Highly recommend best cooling pillow case I’ve bought very soft and comfortable seems to be made from good material as well
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Reviewed in the United States on May 3, 2026

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