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Description
Brand Asset Management: Driving Profitable Growth Through Your Brands"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University Binding Type: Paperback Publisher: Jossey Bass Published: 09 27 2002 ISBN: 9780787963941
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Binding Type: Paperback
Publisher: Jossey-Bass
Published: 09/27/2002
ISBN: 9780787963941
Pages: 265
Weight: 0.76lbs
Size: 9.04h x 5.96w x 0.78d
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4.5 ★★★★★
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Product Reviews
★★★★★ 4
The fit is pretty good, it's acceptable.
Color: Navy Blue, Size: X-Large
Very good fit. The sleeves are long enough, I guess. I'll be rolling them up anyway. I would like it to be a tad bit longer though for tucking in. Other than that it feels nice and lightweight, can't wait to wash it so I can use it for going out.
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Reviewed in the United States on May 18, 2026
★★★★★ 5
The product is good.
Color: Grey, Size: Medium
Good for all weather, don’t need to iron, I use it for all occasions specially for work, is good material, good quality, price is right, I like the color.
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Reviewed in the United States on May 31, 2026
★★★★★ 5
Great for the Money
Color: Blue, Size: X-Large
Nice cut. Properly sized. Great product for the money.
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Reviewed in the United States on May 29, 2026
★★★★★ 5
I like it!
Color: Khaki, Size: Large
Worth the price. Comfortable. Great assortment of colors.
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Reviewed in the United States on May 21, 2026
★★★★★ 5
Sweet
Color: Navy Blue, Size: Large
Good fit, solid quality.
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Reviewed in the United States on May 11, 2026
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