SKU: 74747396807

Customer Relationship Management

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Description

Customer Relationship ManagementCustomer Relationship Management (CRM) emerged in the early 1990s as a technical, systems focused solution. Its importance grew significantly as system providers expanded their reach, and in parallel, the strategic value of CRM became increasingly recognized. This evolution highlighted that CRM was, fundamentally, a business model geared towards achieving sustainable profitability. Academic interest further amplified this shift in the early 2000s,

Customer Relationship Management (CRM) emerged in the early 1990s as a technical, systems-focused solution. Its importance grew significantly as system providers expanded their reach, and in parallel, the strategic value of CRM became increasingly recognized. This evolution highlighted that CRM was, fundamentally, a business model geared towards achieving sustainable profitability.Academic interest further amplified this shift in the early 2000s, solidifying CRM's standing as a universal business topic. The advent of online shopping profoundly re-engineered CRM, firmly centering the customer at the core of business operations. Despite this widespread recognition of its strategic importance and the emphasis on customer-centricity, the current reality for the vast majority of businesses is that CRM has not been fully adopted as a guiding business philosophy and a fully integrated operating model. Its potential has not been entirely grasped, leading to incomplete embrace and suboptimal implementation of robust customer relationship management strategies.The author directly addresses this challenge deconstructing CRM into its fundamental components, explaining the distinct roles and relevance of the 'C' (customer), 'R' (relationship), and 'M' (management) within the framework of customer relationship management. This practical guide is firmly rooted in a strategic framework, aiming to deliver clear, actionable insights and demonstrate how to convert these insights into tangible results. Written in an accessible, jargon-free style and enriched with illustrative case studies, the book provides concrete examples of how effective relationship management operates in practice. It serves as an immediate, practical reference for businesses seeking to develop and implement a comprehensive CRM strategy, fostering stronger customer relationships and driving business growth.

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SKU: 74747396807

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JStevens
Cuba, US
★★★★★ 5
Great Quality and Style!
Size: 11.5 Big Kid, Color: Black/White
These lightweight athletic shoes are of great quality and durability for a child on the go.
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Reviewed in the United States on February 1, 2026
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Jewelie Mauser
Waukegan, US
★★★★★ 1
Runs small
Size: 11 Wide Big Kid, Color: Black/White, Size: 11 Wide Big Kid, Color: Black/White
Runs extremely small, but does look like a nice shoe. I ordered 11W for my grandson. The image shows a different brand size 10 red shoe. As you can see the red one is bigger and wider than the new one ordered.
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Reviewed in the United States on March 2, 2026
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Joe
Waukegan, US
★★★★★ 3
Good. Just good.
Overage at best. Not a bad sneaker for running and courts. The bottoms wore out faster than I thought but they are comfortable.
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Reviewed in the United States on March 5, 2025
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Verified Purchase
Hannah Tina
Louisville, US
★★★★★ 5
Great shoes
Size: 4 Big Kid, Color: Coral
My son runs cross country and he says these fit well and are so comfortable. They are great running shoes plus the price is on point!
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Reviewed in the United States on October 1, 2025
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Verified Purchase
jbrow
Dallas, US
★★★★★ 5
Good shoes
Size: 6.5 Wide Big Kid, Color: Black
These are great shoes for walking. My son was able to walk around our trip to scotland and didn't complain about his feet hurting!
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Reviewed in the United States on October 31, 2025

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