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Description
Reality in AdvertisingRarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew and has
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." (For typical comments see back of jacket.) Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising's misguided men: the "aesthetes" and the "puffers" who put art and technique ahead of the client's sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Here, in short, is a concise, forcefully written guide that has been called "a 'Rosetta Stone' for the advertising business"- an essential book for anyone who works in advertising, or uses advertising extensively. It is today required reading in hundreds of great corporations and many of the world's leading business schools.Binding Type: Paperback
Publisher: Widener Classics
Published: 07/20/2015
ISBN: 9780982694145
Pages: 172
Weight: 0.50lbs
Size: 8.50h x 5.50w x 0.40d
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Product Reviews
★★★★★ 4
cozy and detailed fantasy romance
Format: Kindle
Very much the cozy fantasy, the story follows the tale of Lucia and Lina, as circumstance gives them the incentive to grasp something that they both want. It is very much slice of life, focusing on Lucia's day to day running of the inn (often with a lot of details), of those who come and go, and her thoughts and feelings towards Lina and the events that unfold. There is no angst and only a little action, all up an enjoyable sweet story that takes its time in unfurling itself to the reader.
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Reviewed in the United States on March 22, 2024
★★★★★ 5
Cute and cozy lesbian fantasy
Format: Kindle
This book is adorable. It's a quick little read full of heart. The characters are so loveable and the slice of life style fantasy sets a comfy, cozy mood.
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Reviewed in the United States on November 7, 2023
★★★★★ 5
Warm, Sweet, Funny
Format: Kindle
I really enjoyed this book! It was a relaxing read with warm characters and an interesting world. This was just cozy goodness to unwind with. There was just enough tension from the threat of the Red Parish, but it was never too much. I hope we'll get another with these characters and this world!
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Reviewed in the United States on February 9, 2025
★★★★★ 5
so good!
Format: Kindle
I thoroughly enjoyed this story. So captivating and such strong women. Romantic and sweet. Loved it!
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Reviewed in the United States on December 2, 2023
★★★★★ 5
Imaginative, arresting
Format: Kindle
I absolutely loved this imaginative book that I just could not put down. This new-to-me author has piqued my literary interest and I'll be watching for additional works
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Reviewed in the United States on February 1, 2024