SKU: 74286566729

Misbehaving: The Making of Behavioral Economics

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Misbehaving: The Making of Behavioral EconomicsNobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans predictable, error prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.

Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

Shortlisted for the Financial Times & McKinsey Business Book of the Year Award



Binding Type: Paperback
Publisher: W. W. Norton & Company
Published: 06/14/2016
ISBN: 9780393352795
Pages: 432
Weight: 0.75lbs
Size: 8.20h x 5.40w x 1.10d
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SKU: 74286566729

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Amazon Customer
West Palm Beach, US
★★★★★ 1
Dye comes off. Stained hands and dog fur.
Size: Large, Color: Octopus - Multi Color, Size: Large, Color: Octopus - Multi Color
Literally dyed my hand and my dogs fur blue from the paint coming off immediately after opening the box. I have washed my hand multiple times and it’s still this color. I have given up on my dog’s fur. I’m assuming whatever it was wasn’t great for her to digest.
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Reviewed in the United States on May 13, 2026
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Carol Crawford
Lowell, US
★★★★★ 5
Not chew proof but great for stimulating your dog!
Size: Large, Color: Octopus - Multi Color, Size: Large, Color: Octopus - Multi Color
8 legs gone in one night! Haha to be expected because my dog is a heavy chewer. Like other costumers we are left with a blue ball which she still plays with. It’s a great toy for days that my dog really needs to get energy out. She was so tired after, she was panting like she ran for miles. I suggest combining physical exercise with things like purposeful chewing or licking toys to tired them out. Doing this has reduced my dog’s anxiety tremendously over the years therefore reducing destruction of our furniture 😅 a tired pup is a happy pup!
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Reviewed in the United States on June 11, 2026
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Bullhead
Birmingham, US
★★★★★ 3
It’s not for a big dog with large teeth
Size: Large, Color: Rabbit
The dogs Already chew its nose off Didn’t last 2 days. We are trying to sew it up. It will probably end up in the trash Thought this bunny is very cute. I’d only buy it for children to play with it. Or maybe a tiny dog.
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Reviewed in the United States on May 18, 2026
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Francisca Degen
Cuba, US
★★★★★ 5
Great despite mild defect!!!
Size: Large, Color: Octopus - Multi Color
this is a great toy for my pup! I love goDog toys because they last a long time for my destructive Aussie. This is my dog's favorite toy right now. He brings it to me constantly for a nice game of tug-o-war. It did rip within a month but the rips are staying intact thanks to the method goDog uses to put these toys together. I would not drop the rating for this, but I will admit the bottom cloth used to sew all the legs in tears easily. It is doing well after I sewed reinforcement into them but it would be nice if GoDog found a way to reinforce that piece to improve the toy.
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Reviewed in the United States on June 8, 2026
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Jonathan Ross
Lexington, US
★★★★★ 5
Great toy
Size: Large, Color: Monkey - Green
Has proven to be very durable and my dogs love playing with it
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Reviewed in the United States on May 23, 2026

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