SKU: 73635439534

The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever

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Description

The Sales Advantage: How to Get It, Keep It, and Sell More Than EverNow, for the first time ever, the time tested, proven techniques perfected by the world famous Dale Carnegie(R) sales training program are available in book form. The two crucial questions most often asked by salespeople are: How can I close more sales? and What can I do to reduce objections? The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate

Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie(R) sales training program are available in book form.

The two crucial questions most often asked by salespeople are: How can I close more sales? and What can I do to reduce objections? The answer to both questions is the same: You learn to sell from a buyer's point of view.

Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful--a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as:
- How to find prospects from both existing and new accounts
- The importance of doing research before approaching potential customers
- How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it)
- How to reach the decision makers
- How to sell beyond questions of price

The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities.

The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.

Binding Type: Paperback
Publisher: Free Press
Published: 03/16/2013
ISBN: 9780743244688
Pages: 304
Weight: 0.90lbs
Size: 8.90h x 5.90w x 0.80d
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SKU: 73635439534

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Martha A. Cheves
Birmingham, US
★★★★★ 5
Great Buy for quality & price
I've bought many patio umbrellas over the past 22 years and must say this is the best yet. Not just in quality but also price. I bought the 10' & it's the perfect size for my patio, I've sat under it a couple of times in the sun & the sun never gets through to me. Plus, I'm 75 yrs. old & had it put up in about 5 minutes. Great buy
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Reviewed in the United States on September 10, 2025
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Deborah S
Charlottesville, US
★★★★★ 4
Perfect replacement for my old faded deck umbrellas
Color: Dark Purple, Size: 9ft
The dark purple color id great
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Reviewed in the United States on May 28, 2026
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K8
Fort Morgan, US
★★★★★ 5
Fantastic umbrella, fantastic price
Color: Navy Blue, Size: 9ft
This umbrella is lightweight, very durable, easy to open easy to install and easy to tilt, cannot believe the quality and how great it is especially for the price
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Pbjb
Dallas, US
★★★★★ 5
Good Quality and Color
Color: Dark Green, Size: 9ft
Very pleased with the rich deep green fabric color and scalloped design. Good sun protection and easy to open and close.
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Reviewed in the United States on April 24, 2026
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Laura Jean
Pawtucket, US
★★★★★ 1
Broke upon second use
Color: Navy Blue, Size: 9ft
The umbrella never really opened right. I wasn't sure what the problem was, but today it's completely broken. The crank (which was installed incorrectly to begin with) doesn't do anything. I've only used it a couple of times, and I'm 2 days passed the return window. Very disappointing. It is nice looking though.
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Reviewed in the United States on April 25, 2026

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