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Description
Narrative and Numbers: The Value of Stories in BusinessHow can a company that has never turned a profit have a multibillion dollar valuation? Why do some start ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number crunchers who
How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value. Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.Binding Type: Hardcover
Publisher: Columbia Business School Publishing
Published: 01/10/2017
ISBN: 9780231180481
Pages: 296
Weight: 1.40lbs
Size: 9.10h x 6.40w x 1.20d
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4.5 ★★★★★
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Product Reviews
★★★★★ 5
So cute and entertaining to watch!
Color: pink
Bought for my miniature schnauzer. She didn’t know what to think at first but loves it now. It’s so much fun watching her play and keeps her busy! My dog isn’t much of a chewer and loves the movement/chase of this toy. Wouldn’t recommend for big dogs or chewers as there’s a plastic piece that can come off.
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Reviewed in the United States on January 9, 2026
★★★★★ 1
I stops working & doesn't recharge
Color: blue
I just recieved this yesterday 5-23-2026. My new puppy loves it. But after it stopped working and I went to recharge it. it just will not recharge. I currently have it still trying to recharge. so I am not sure what to do other than trying to charge it. I may need to look for something else.
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Reviewed in the United States on May 24, 2026
★★★★★ 5
Let's play
Color: red&green
My dog loves this toy and he will play it until it dies the noise is fine the material is great the pets love it easy to recharge and keep your pet busy for a long time so good I had to buy a second set
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Reviewed in the United States on June 12, 2026
★★★★★ 3
Nice Idea But Won't Last With A Frenchie
Color: orange & blue, Color: orange & blue
My dogs loved the balls, however, withing 30 minutes, they were in pieces. Be careful because these parts can become choking hazards. Maybe they should try to make them a bit more sturdy, then I would buy again. Wish I could give them more stars because I liked them and the dogs did too.
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Reviewed in the United States on June 3, 2026
★★★★★ 4
Not a chew toy
Color: red&green
Our dogs love these! The dogs play for about a half hour then they get tired ,they pick it up by the string and toss it around , only important thing, supervise play time !!! This will break if chewed on , this is not a chew toy , put away once your dogs are done with it .
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Reviewed in the United States on January 15, 2026